2012-02-08 15:06:17 // Design Daily Team
// The Idealog Blog
The launch of the brand for personal brewery WilliamsWarn has won Studio Alexander a gold award in the international Graphis 100 Best in Design and will feature in the 2012 edition of the International Journal of Visual Communication.
2012-01-24 16:43:14 // Siobhan Leathley
// The Idealog Blog
Lemonade Design is by no means a newbie to the design game with several prominent clients including Eden Park, Jucy Rentals and Burger Fuel under its belt – so it’s no surprise the agency was the clear choice for cheeky new ice cream brand Holy Moly.
2012-01-18 15:00:00 // Vaughn Davis
// Idealog #37: now
| 9 comments
Vaughn Davis joins Kieren Cooney for a coffee and retrospective deconstruction of his 18 months in one of the nation's top marketing jobs.
2012-01-06 14:02:24 // Idealog
| 1 comment
It's been two years since the ill-fated iSnack 2.0 fiasco, but Vegemite is once again messing with its name.
2011-12-16 10:52:42 // Design Daily Team
// The Idealog Blog
Recently home to Tartuffe and currently hosting Auckland Theatre’s version of Roald Dahl’s The Twits, Queen’s Street’s new Q Theatre has well and truly established itself on the Auckland arts scene.
2011-12-15 16:08:19 // Idealog
| 4 comments
More and more companies are waking up to the imperative of social responsibility – but the golden age of the sustainability label is over, a report by London consultancy SustainAbility has concluded.
2011-12-14 10:40:21 // Siobhan Leathley
// The Idealog Blog
Ecostore's laundry detergent was the standout performer in a recent survey by Canstar Blue, beating big brands Persil, Reflect and Fab.
2011-12-08 17:22:34 // Cath Winks
// The Idealog Blog
| 2 comments
Kiwi startup Stolen Rum's product has been judged world class, and it’s got the requisite feel good back-story, but a cheeky guerrilla marketing campaign led by Pead PR hopes to put the brand name on everyone’s lips – including the spirit-making behemoth it’s competing with, Bacardi.
2011-12-07 09:55:39 // Ben Fahy
// The Idealog Blog
| 7 comments
If it was all about manvertising earlier this year, with the likes of Mantrol, Mammoth and Lion Red’s Manpoints all being launched around the same time, Colenso's new fully integrated campaign for Pepsi including TV, web, radio, Juice TV promo and even a brand ambassador, is probably closer to boyvertising.
2011-12-06 10:07:35 // Esther Goh
// The Idealog Blog
So says Kiwi Bacon, which is counting down the next two weeks with a Baconanza featuring such goodies as bacon wallets, mints, soap, shoes, and and lip balm.
2011-11-29 14:52:21 // Cath Winks
| 6 comments
Paper Plus has just cause for celebration – the wholly New Zealand-owned and operated group has gone from strength to strength over the last few years in a pretty tough market.
2011-11-29 11:10:09 // Sustain Team
// The Idealog Blog
When it comes to sports brands, no two labels could be said to be asserting their green cred more than Nike and Puma.
2011-11-23 09:28:10 // Idealog
| 4 comments
The land of the long white cloud is officially the third strongest country brand in the world behind Canada and Switzerland, as judged by the seventh annual FutureBrand Country Brand Index (CBI).
2011-11-21 10:28:44 // Idealog
// The Idealog Blog
Look out for rapping hiphop hamsters coming to a screen near you – Kia's award-winning, music loving rodents are heading down under.
2011-11-07 16:07:50 // Ben Fahy
Celebrity chef, food writer, publisher and TV star Annabel Langbein is basically the Dan Carter of cooking. So it's quite a coup that Silver Fern Farms has signed her up to be its meaty ambassador for the new Fresh Everyday campaign.
2011-11-01 15:13:20 // Cath Winks
| 2 comments
The Herald’s TimeOut section has been reinvented as an interactive print product, leading APN to claim to be the first New Zealand publisher to launch an augmented reality app.
2011-10-27 21:59:31 // Kaleb Francis
// The Idealog Blog
| 1 comment
Brands are like people – and people want to socialise. So listen first, and respond last.
2011-10-25 11:05:37 // Idealog
| 4 comments
Expect to see more black planes gracing the skies – Air New Zealand has re-signed as a major sponsor of the New Zealand Rugby Union until 2015.
2011-10-21 12:02:29 // Esther Goh
// The Idealog Blog
It's not easy to get passionate about HR software, Sonar6 chief executive Mike Carden freely admits.
2011-10-19 15:20:12 // Cath Winks
// The Idealog Blog
Echoing the All Blacks’ heroics over the weekend, New Zealand’s Brandspank has walked away with a respectable bit of recognition at this week’s Australasian PROMAX awards.
2011-10-05 11:26:16 // Esther Goh
| 1 comment
Coca-Cola leads Interbrand’s 2011 Best Global Brands report for the 12th consecutive year – but it's Apple, whose brand value increased 58 percent, that is the top riser of the year.
2011-09-30 13:58:51 // StopPress Team
// The Idealog Blog
An entire New Zealand community has joined together to sponsor a national sports team in its quest for Olympic glory in what it's calling a world first.
2011-09-26 17:40:28 // Idealog
Trading cards are getting the Web 2.0 treatment in GrabOne’s first Facebook app, featuring 30 collectable cards emblazoned with the brand's aqua fan-created mascot, Gimme.
2011-09-20 09:36:51 // Ben Fahy
The new TSB campaign charts the journey of a man who has just fallen to Earth and does what anyone who has just fallen to Earth would do: question the principles of modern banking.
2011-09-14 16:28:15 // Ben Fahy
// The Idealog Blog
While at first glance the Fire Service and Hell Pizza might seem an unlikely pair, they've teamed up to put the ‘Don’t drink and fry’ message on more than a million pizza boxes.
2011-08-02 20:07:14 // Ben Fahy
| 1 comment
After the birth of the supercity and the lure of all those domestic and foreign visitors expected to hit the streets during the Rugby World Cup, Auckland's promotional efforts have been cranked up.
2011-06-24 09:25:00 // Vincent Heeringa
// Idealog #33: features
Everything is wrong with this business: wrong place, wrong product, wrong people. So what makes an entrepreneur, a chef, Jim Bolger and 31 of their friends think that Mt Cook Alpine Salmon will become a $60 million export success in the next five years? Vincent Heeringa investigates.
2011-02-23 13:06:39 // Sam Eichblatt
// Idealog #32: now
Nathan Goldsworthy’s self-assembled furniture is the first step in the designer’s move offshore
2010-09-15 16:24:44 // Design Daily Team
// The Idealog Blog
It’s all go for design agency Designworks with their plans to open their new office in the Garden City next month. The agency, of Air New Zealand’s speedy check-in terminals and Skycouch fame, will be building on the success of existing South Island clients like PGG Wrightson, AMI Insurance and Silver Fern Farms.
2010-09-03 15:05:26 // Dwight Whitney
// Idealog #29: export
Generally country of origin is just one of a number of factors people take into account when electing to buy or not to buy—but, okay, a ‘Made in North Korea’ tag may be an instant turnoff unless you love the Dear Leader.
2010-08-23 17:36:11 // Design Daily Team
// The Idealog Blog
Come late September, the Guinness enthusiasts among you will notice something different next time you order the famed deep brown beverage from your local pub. But don’t worry, it’s not the taste that’s been altered — just the design of the pint glass it’s served in.
2010-08-23 11:43:34 // Design Daily Team
// The Idealog Blog
Entries are now open for AWARD (The Australasian Writers and Art Directors Association) awards, and this year, the awards have expanded to include a raft of new categories including music video, applications, social media, environmental design, and branded content
2010-08-21 18:28:58 // Design Daily Team
// The Idealog Blog
After sharing the stage and banter with his son Otis, Dick took a moment to speak with us before he jetted off home. He tells us why he's converted to Facebook and discusses his artful inflection into the Rugby World Cup branding.
2010-08-12 10:55:04 // Design Daily Team
// The Idealog Blog
Christchurch design agency Plato Design have put in a repeat performance of last year, snagged the award for best ‘Creative Site at the Bizone Expo in Christchurch for the second time in a row.
2010-07-01 13:18:42
// The Idealog Blog
| 1 comment
Creating trust ought to be the leading task of designers right now - trust in products, trust in people and trust in the idea that change is for the better
2010-06-21 15:03:02 // Jonathan Ford
// The Idealog Blog
| 2 comments
With Kiwis enveloped in the warm, white glow that is the soccer world cup (or more precisely, the All Whites socking it to the world), we think this piece about South Africa's design future is quite apt. Jonathan Ford from Pearfisher takes us on a journey through South Africa's designscape. Originally published on the Dieline.
2010-03-02 11:11:11 // Matt Cooney
// The Idealog Blog :: The Idealist
If Quentin Tarantino had spent 20 years trapped in branding hell, his first film might have looked something like Logorama. The full version is a 16 minutes long, complete with car chases, a hostage crisis and an apocalyptic Los Angeles—check it out at the official website.
2010-01-27 10:31:48 // David MacGregor
// The Idealog Blog
| 1 comment
In the notoriously competitive and difficult to differentiate airline business, Air New Zealand invests in design and experiential marketing
2009-12-11 11:09:23 // Andy Kenworthy
// Idealog #25: guide
Why is a low-end Lexus more sought after than a top-of-the-line Toyota, given they are made by the same people? Why do you feel all international and summery when you drink Sol and staunch when you drink Lion Red? It’s because everybody judges a book by its cover.
2009-11-20 11:42:50 // Stephen Jewell
// Idealog #24: features
When Bruce Ferguson took his big-splash events business to the UK, he arrived alongside a less welcome visitor: the recession. A year later, the recession is still there—but so is Ferguson, and he’s finding a ready audience for his outrageous stunts and extravaganzas. By Stephen Jewell.
2009-09-25 08:57:33 // Mike Booker
// Idealog #23: celsias
| 1 comment
Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, Mike Booker discovers, haven’t a clue.
2009-08-17 08:50:01 // Deirdre Robert
// Idealog TV
| 1 comment
Pentagram’s Harry Pearce discusses his passion for mixing his creative work with human rights project Witness. Then there’s the conversation he had with Te Radar involving Spike Milligan and gravestones.
2009-08-16 22:29:27 // Deirdre Robert
// Idealog TV
Paul Soong from The Church talks about the permanence of Semi-Permanent and why it’s important to nurture upcoming creative Kiwis
2009-08-16 20:22:26 // David MacGregor
// The Idealog Blog
Sanky, founder of AllOfUs an innovative interactive design firm in London, explains how a 10-year-old can get inside Einstein's head.
2009-08-15 08:49:26 // David MacGregor
// The Idealog Blog
| 1 comment
A slightly surreal experience with an advertising guy who acts like an artist … or should that be an artist who acts like an advertising guy?
2009-08-07 12:59:25 // James Hurman
// Idealog #22: features
| 3 comments
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.
2009-06-05 09:28:42 // Andy Kenworthy
// Idealog #21: features
Kiwi golfer Michael Campbell has nurtured hopes of morphing into a global sports brand ever since he beat Tiger to win the 2005 US Open. It hasn’t happened yet. Andy Kenworthy spoke to Cambo about what could be the toughest challenge of his career. Plus Amazing Race host Phil Keoghan talks about his Enzed brand endeavours.
2009-05-23 15:05:06 // Lauren Bartlett
// Idealog TV
| 1 comment
Shape your brand one tweet at a time, says social media expert Juliette Powell. You can kiss us if you want, Juliette.
2009-05-21 23:39:44 // Vincent Heeringa
// The Idealog Blog
| 26 comments
How did 100 talented entrepreneurs pick an idea only Murray Hewitt would think is cool?
2009-04-24 09:40:36 // Amanda Cropp
// Idealog #20: features
| 6 comments
New Zealand pitches itself as a tourism hotspot—the world’s adventure playground, pure, clean and green. But when it comes time for our guests to leave, what do they have to remember us? By Amanda Cropp
2009-02-16 10:28:52 // Vincent Heeringa
// Idealog #19: features
| 2 comments
When four old mates got together and started drinking french water, it got them thinking: why? Six years later their Antipodes brand is pioneering a premium glass-bottled water from new Zealand to the world, but it would never have happened without five inspired errors. By Vincent Heeringa
2008-11-14 12:05:23 // Lauren Bartlett
// Idealog #18: features
A chance meeting in the depths of the Pureora forest between a Dutch traveller and a Fijian brewer could make a decent a-man-walked-into-a-bar joke. Instead, the meeting led to a business exporting a uniquely New Zealand beer. Lauren Bartlett reports
2008-10-15 15:00:28 // Francis Farrelly & Michael Beverland
// Idealog #17: workshop
Apple, Icebreaker, Fisher & Paykel, Dyson, Formway … it’s design that lifts these companies above the ordinary. But how do you encourage your company to become design-led?
2008-08-22 10:27:29 // Michael Beverland
// Idealog #16: workshop Lord of the Rings brought Kiwis together. Mothers give Edmonds Cookbook to children leaving home, and Buzzy Bee is a Kiwi birthright. Why are these brands so enduring? The secret is authenticity—a rare realness in a world of global brands. Authentic brands do seven things well
2008-08-15 11:35:20 // Vincent Heeringa
// Idealog #16: features
Kevin Roberts: is he God or just a good talker? Vincent Heeringa talks to the world’s most irrepressible optimist and New Zealand’s biggest booster about love and rugby, blue as the new green, snail porridge and the new simplicity. Plus the Eagle vs Shark quiz
2008-07-18 12:15:32 // Amanda Cropp
// Idealog #16: features
Amie Nilsson’s Merino Kids business is growing faster than her own brood. She tells Amanda Cropp about ambition, innovation, sleepless nights and the cut-throat world of design for the under-fives
2008-05-16 10:35:57 // Jehan Casinader
// Idealog #15: features
New Zealand has the fastest-growing fair trade market in the world, but as corporates like Starbucks catch the Fair Trade bandwagon, savvy advocates of ethical consumerism can see a day when the goodwill is gone. By Jehan Casinader
2008-05-09 11:52:53 // Mic Dover
// Idealog #15: features
Finally we’re as well-known for our wine as our sheep. Fitting then, that the old Bankhouse Sheep Station is now home to a new kind of Kiwi winemaking. Mic Dover meets the Winemakers of Ara. Plus the dirt and the brands
2008-03-20 15:56:11 // Simon Young
// Idealog #14: workshop
Facebook, Bebo, Linkedin … what’s the big deal? If markets are conversations, social networks are the biggest markets around. Here’s how (and why) to get involved, without getting in the way. Plus the birth of Bebo, brewing social alcohol and the history of social networking
2008-02-08 11:09:32 // Gena Tuffery
// Idealog #13: features
Like it or not, the landfill economy is coming to an end—and New Zealand needs to get real. Gena Tuffery uncovers the Kiwis who are doing us all a favour and living up to our undeserved reputation. Just don’t use that ‘G’ word. Plus: follow these leaders, the view from London and the life in post-peak oil times
2007-11-23 10:40:53 // James Hurman
// Idealog #12: features
| 1 comment
Traditional marketing is all talk and no trousers. Your customers don’t care what you say, they want to know what you do. James Hurman makes the case for more walk and less talk
2006-07-06 00:00:00 // Eleanor Black
// Idealog #4: features
| 2 comments
Tanya Thompson’s transformation from ‘waif-like graffiti artist to mini-corporate’ has some predicting that it’s just a matter of time until she has her own fashion empire. Thompson—better known as Misery—is turning her cute-but-creepy creations into a global business. By Eleanor Black
