Subscribe » Issue #37, January-February 2012 Mag Cover
Idealog—in the ideas business

  • Our man from the institute

    2011-03-10 13:54:21 // // Idealog #32: now
    Rick Boven, executive director of the New Zealand Institute, took over from founding director David Skilling, who was not only very tall but had some large shoes to fill. So 18 months on, is Boven making his own mark? And what’s his big issue for 2011?
  • Peter Gordon's wild west(end) adventure

    2011-01-06 12:53:29 // // Idealog #31: now | 2 comments
    Peter Gordon and partner Michael McGrath have embarked on their most ambitious venture yet: teaming up with fellow expats Brandon Allen and Adam Wills, founders of UK-wide Gourmet Burger Kitchen, to open Kiwi-themed restaurant Kopapa in the heart of London’s ultra-competitive West End. How will they sell that? And didn’t Gordon get the memo about food miles?
  • Green among the vines

    2010-09-30 13:27:59 // // Idealog #29: features
    Waipara Valley winemakers are reclaiming some of the diverse native vegetation once lost to the thousands of hectares of grapes. By Amanda Cropp. Plus: battling the bugs at Mud House.
  • Does it matter where it’s made?

    2010-09-03 15:05:26 // // Idealog #29: export
    Generally country of origin is just one of a number of factors people take into account when electing to buy or not to buy—but, okay, a ‘Made in North Korea’ tag may be an instant turnoff unless you love the Dear Leader.
  • From a place they’ve never heard of

    2010-09-03 15:05:26 // // Idealog #29: export
    It’s marvellous that Harvey Keitel likes our beer and the world is gaga over Middle Earth, but are such accolades enough to shore up your particular exporting reputation?
  • American pie

    2010-08-02 10:09:09 // // Idealog #28: now | 2 comments
    Meet the ex-scientist who’s taking our humble meat pie to the gourmand streets of San Francisco
  • Pure propaganda

    2010-03-23 12:00:49 // // Idealog #26: workshop | 2 comments
    The World Expo should showcase Kiwi ideas—but Shanghai 2010 is a missed opportunity.
  • Insufficient, incomplete, uninspired

    2010-02-09 23:31:00 // // The Idealog Blog | 1 comment
    After so many hints that a major overhaul of the Kiwi economy was to come, Prime Minister John Key's speech today records a blow for mediocrity.
  • Flying by the seat of your pants

    2010-01-27 10:31:48 // // The Idealog Blog | 1 comment
    In the notoriously competitive and difficult to differentiate airline business, Air New Zealand invests in design and experiential marketing
  • 100% homely

    2009-12-02 23:40:08 // // Idealog #24: workshop
    Selling the Rugby World Cup is a challenge for all of us.
  • Some percentage pure

    2009-11-13 09:57:54 // // The Idealog Blog :: The Idealist
    Well, this was only a matter of time: Guardian columnist takes a quick look at our green credentials and doesn’t like what he sees. “My prize for the most shameless two fingers to the global community goes to New Zealand, a country that sells itself round the world as ‘clean and green’.”
  • Don’t fear the reaper

    2009-10-06 16:31:11 // // Idealog #23: celsias
    John Key is doing his best to scythe sustainability from the government dictionary—and maybe he’s right. The S-word has baggage. It's about disagreement, good and bad science, frugality and fear. Chris Tobias suggests how to move beyond the arguments.
  • Mind the bollocks

    2009-09-25 08:57:33 // // Idealog #23: celsias | 1 comment
    Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, Mike Booker discovers, haven’t a clue.
  • The unproductive commission?

    2009-07-31 11:40:36 // // The Idealog Blog | 1 comment
    Don Brash’ Productivity Commission is doomed for a simple reason: The Don. He's too divisive and wonkish to lead New Zild into the great productivity debate.
  • The tourist tax

    2009-06-24 14:57:34 // // The Idealog Blog
    Concerns about souvenir rip-offs have led to a Commerce Commission investigation of dietary supplements favoured by Chinese tourists. The possibility of legal action under the Fair Trading Act comes after Tourism New Zealand discovered visitors were paying up to four times the going price for some health products.
  • Oh no, please don't, bro

    2009-05-21 23:39:44 // // The Idealog Blog | 26 comments
    How did 100 talented entrepreneurs pick an idea only Murray Hewitt would think is cool?
  • Kiwi or kitsch?

    2009-04-24 09:40:36 // // Idealog #20: features | 6 comments
    New Zealand pitches itself as a tourism hotspot—the world’s adventure playground, pure, clean and green. But when it comes time for our guests to leave, what do they have to remember us? By Amanda Cropp
  • Educating the Old World

    2008-04-16 17:37:24 // // Idealog #14: workshop
    It’s time to add another dimension to Brand Enzed