Subscribe » Issue #37, January-February 2012 Mag Cover
Idealog—in the ideas business

  • 10 Typefaces of the Decade

    2010-08-31 14:01:49 // // The Idealog Blog
    What are the top 10 typefaces of the decade? While that may be open to debate, Paul Shaw reckons he’s got the best 10 pinned dow
  • Little messages

    2009-12-18 16:43:22 // // Idealog TV
    Kids. Who’d have ’em? Marketers actually. To understand the effect of brands on children, AUT doctoral student Kate Jones is looking into the age at which children decode the values embedded in alternative sources of brand information, specifically online communities, and how this impacts their understanding and adoption of brand values.
  • All the right moves

    2009-10-31 08:55:49 // // Idealog TV
    AUT doctoral student Matthew Kritz, a strength coach and North Island director of strength and conditioning at the New Zealand Academy of Sport, is helping strength and conditioning coaches assess an athlete's competency at certain movements using his Movement Competency Screening tool. The simple, quick and inexpensive tool is used to devise appropriate training programmes for the athletes.
  • Research feeds kai moana

    2009-10-01 12:21:48 // // Idealog TV
    New Zealand’s clean green image of pristine fiords, beaches and forests may be an asset for our tourism and export industries, but when it comes to our seafood exports, looking good isn't enough. AUT senior lecturer in Marine Ecology and Aquaculture, Dr Andrea Alfaro, is working hard to improve the health and production of our commercially farmed selfish, in particular our native green-lipped mussels and paua.
  • ANZACs aiming at the stars

    2009-08-21 09:41:07 // // The Idealog Blog
    In July 2005, AUT University Professor Sergei Gulyaev and his colleagues spent a series of cold evenings huddled in Karaka, South Auckland, pointing a portable telescope at a plasma disc and black hole 4.5 billion light years away. Their efforts have had a result: New Zealand could be part of the next great scientific adventure.
  • The unproductive commission?

    2009-07-31 11:40:36 // // The Idealog Blog | 1 comment
    Don Brash’ Productivity Commission is doomed for a simple reason: The Don. He's too divisive and wonkish to lead New Zild into the great productivity debate.
  • Science gets personal

    2009-07-14 16:55:25 // // Idealog TV
    It might sound like science fiction, but being able to accurately predict and offer customised treatment for disease based on an individual’s genetic makeup, plus social and environmental factors, is well within reach, according to Professor Nikola Kasabov of AUT University.
  • Gongs for the gang

    2009-06-26 16:11:08 // // The Idealog Blog | 3 comments
    That's the cover of the year, there. A brief brag about our wins at the MPA Magazine Awards.
  • Fun, useful and potentially dangerous

    2009-06-12 09:31:19 // // Idealog TV
    Simon Young speaks with Dr. Leah Buechley, keynote speaker at Co-Lab’s recent Creating Technologies Conference, about the blending of technology and fashion, empowering girls to work in tech, and the reinvention of manufacturing.
  • What squealing shirts have to do with democratisation - Notes from the Creating Technologies Conference

    2009-06-06 17:07:46 // // The Idealog Blog
    From squealing t-shirts to flashing cycle gear, there's a lot going on in the world of paper, scissors, glue ... and microprocessors. And it's not just fun, crafty stuff either. Find out the very serious implications this creative technology has for business.
  • Olaf Diegel

    2009-05-06 14:29:47 // // Idealog TV
    Imagine your car breaks down and you need a new part shipped from Europe. Or your tooth breaks and you have to wait for a new crown to be crafted. Don’t panic, says Professor Olaf Diegel of AUT University: simply print a new one.
  • Drowning Graham's sorrows

    2008-09-19 14:30:55 // // Idealog #17: now | 1 comment
    Meet Graham, a digital cube-dweller just ready to snap
  • The art of the archetype

    2008-06-30 08:59:54 // // Idealog #16: now | 1 comment
    Nick Konings mixes photography, speech, psychology, software and art to create a new definition of the portrait
  • Spade work

    2008-05-30 11:30:00 // // Idealog #15: now
    While most eyes turn to the Olympics, Dane Mitchell will be competing in Switzerland at the ‘Olympics of the art world’
  • Smart space

    2007-09-28 11:46:02 // // Idealog #11: now | 1 comment
    Want to live like a Jetson? Professor Olaf Diegel may be building your next home
  • Southern stars

    2006-03-01 09:27:57 // // Idealog #2: now
    New Zealand may host the next big thing in research
  • From the Founders

    2005-12-06 01:00:00 // // Idealog #1: interact