2012-02-09 12:57:14 // Ben Fahy
For a utility company, Meridian Energy has released some consistently good ads over the past couple of years and created a point of difference by loudly banging its renewable energy drum.
2012-02-01 17:09:17 // Siobhan Leathley
// The Idealog Blog
Two hotshot young creatives will be going to the ADFEST Young Lotus Workshop in March for free, with CAANZ and The Sweet Shop partnering up to sponsor this year's New Zealand entry for the second year.
2012-02-01 11:39:11 // Idealog
// The Idealog Blog
Where there's Hell Pizza, there's drama, and the ever-controversial chain is now under fire for using fake-blood filled syringes in a promotion.
2012-01-27 14:50:19 // Ben Fahy
// The Idealog Blog
| 4 comments
MediaWorks has jumped on the social TV bandwagon with an app, Pluk, that uses audio recognition technology to deliver content from the TV straight to a user’s phone.
2012-01-27 09:25:54 // Siobhan Leathley
// The Idealog Blog
Tourism Australia has released a list of 100 'must-do' activities to mark Australia Day in New Zealand in a bid to get Kiwis enthused about crossing the Tasman on their next holiday.
2012-01-26 10:05:13 // Siobhan Leathley
// The Idealog Blog
| 4 comments
Despite the spread of technologies such as MySky and Tivo, designed to cut out ad breaks, TV ad revenue continues to increase.
2012-01-25 13:07:53 // Esther Goh
// The Idealog Blog
In celebration of ad agency Leo Burnett Worldwide's 75th anniversary, studio Lobo created this animated version of a famous speech delivered by Burnett in the sixties on creativity, making moolah and leaving a legacy.
2012-01-18 15:00:00 // Vaughn Davis
// Idealog #37: now
| 9 comments
Vaughn Davis joins Kieren Cooney for a coffee and retrospective deconstruction of his 18 months in one of the nation's top marketing jobs.
2012-01-16 13:28:11 // Cath Winks
A new road safety campaign is making use of hidden camera footage to reveal the unscripted responses of ordinary New Zealanders upon finding out they are being driven around by someone high on drugs.
2012-01-12 12:09:39 // Idealog
Colenso BBDO Auckland has been picked as the fifth best agency in the world, as well as best direct agency with the best ECD.
2012-01-11 17:25:11 // Kaleb Francis
// The Idealog Blog
| 9 comments
IntoNow, Shazam, Twitter and YouTube have managed to successfully merge the offline and online worlds.
2012-01-05 15:03:30 // Andrew Lewis
// The Idealog Blog
Those aged over 45 account for a massive chunk of consumer spending. So why don’t marketers and advertisers ever attempt to connect directly with them?
2011-12-16 14:25:09 // Cath Winks
| 2 comments
Powerful, emotive and starkly original, Publicis Mojo‘s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR, incorporating everything from pop-up art galleries to support from Radiohead.
2011-12-15 11:28:50 // Esther Goh
// The Idealog Blog
| 8 comments
Auckland church St Matthew in the City is nothing if not willing to push the envelope, and its billboards are always big news in adland.
2011-12-13 12:35:14 // Ben Fahy
| 3 comments
And as the global sports giant shifts its focus away from rugby and towards other sports, so the focus also shifts away from the New Zealand branch and towards the two agencies it uses in Australia.
2011-12-07 09:55:39 // Ben Fahy
// The Idealog Blog
| 7 comments
If it was all about manvertising earlier this year, with the likes of Mantrol, Mammoth and Lion Red’s Manpoints all being launched around the same time, Colenso's new fully integrated campaign for Pepsi including TV, web, radio, Juice TV promo and even a brand ambassador, is probably closer to boyvertising.
2011-12-02 14:51:31 // Ben Fahy
// The Idealog Blog
In typically dramatic fashion, Rico's been killed off with a flourish and a smart digital tie-in to the boardgame Cluedo.
2011-11-21 10:28:44 // Idealog
// The Idealog Blog
Look out for rapping hiphop hamsters coming to a screen near you – Kia's award-winning, music loving rodents are heading down under.
2011-11-21 10:13:44 // Cath Winks
// The Idealog Blog
Along with help from ad agency Sugar, online DVD rental company Fatso has been busy capitalising on paranoia about new video piracy rules with a clever new campaign.
2011-11-18 09:52:28 // Ben Fahy
We're all familiar by now with stats about rising online revenue, and Q3 2011 ticked that box again, with New Zealand experiencing one of its biggest year-on-year increases in online ad revenue since 2008, growing 27 percent.
2011-11-17 15:08:52 // Ben Fahy
Tempting Gen Ys back to Aotearoa for some backpacking with Storiesbeatstuff.com is the driving force behind Tourism New Zealand's newest work, something agency Contagion believes is “possibly the largest social media campaign a New Zealand agency has produced”.
2011-11-15 13:47:42 // StopPress Team
Government agencies spend more than $60 million on the purchase of advertising and media services in New Zealand every year and there are some fairly rigid structures in place to make sure public entities get the best partner for the best price. But, after 12 months' work by a team of senior agency and government communications practitioners on establishing Government Best Practice Guidelines for Selecting Advertising and Media Agencies, CAANZ and the Department of the Prime Minister and Cabinet have come up with a few more.
2011-11-07 16:07:50 // Ben Fahy
Celebrity chef, food writer, publisher and TV star Annabel Langbein is basically the Dan Carter of cooking. So it's quite a coup that Silver Fern Farms has signed her up to be its meaty ambassador for the new Fresh Everyday campaign.
2011-11-04 10:10:02 // StopPress Team
Capitalising on the mobile and online movement, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps.
2011-11-02 14:14:12 // Monica Wales
// The Idealog Blog
| 8 comments
Yellow is trying to hold its own customers to ransom over their website. What were they thinking?
2011-11-01 11:31:09 // Cath Winks
Forest & Bird is getting in on the election action, reminding us to think of nature when we cast our vote with a “vote for nature” campaign.
2011-10-28 09:58:08 // Ben Fahy
// The Idealog Blog
Common sense prevailed at this week's Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop’s ‘Lucky Dog’ epic taking out Best Ad and ‘Kerrrazeee Lily Salter’ from Big Save Furniture fronting up to accept Worst Ad honours.
2011-10-19 15:20:12 // Cath Winks
// The Idealog Blog
Echoing the All Blacks’ heroics over the weekend, New Zealand’s Brandspank has walked away with a respectable bit of recognition at this week’s Australasian PROMAX awards.
2011-10-07 09:18:52 // Ben Fahy
| 5 comments
DraftFCB and the Ministry of Health are a pretty bloody good team, going by the numerous awards the duo has won in recent years – and, as of last night, taking out a fair swag of the big gongs at this year’s Effies.
2011-10-06 11:27:15 // Esther Goh
// The Idealog Blog
| 3 comments
In a first for New Zealand, Farmers has launched a groundbreaking fully interactive product catalogue, which it says customers have embraced wholeheartedly.
2011-10-04 10:01:18 // Idealog
| 1 comment
A Vodafone ad featuring an iffy knife and toaster combination has been pulled up by the Advertising Standards Authority for encouraging a disregard of safety and social responsibility.
2011-10-03 13:23:11 // Penelope Whitson
// The Idealog Blog
| 4 comments
What makes us buy one brand over another? I reject items because of how they’re spelled. For others, it’s the smell.
2011-09-23 10:30:02 // Idealog
Kiwi marketing agency Traffic has muscled its way past campaigns for the likes of Hilton Hotels to triumph in the business-to-business category of the Summit Marketing Effectiveness Awards in the US.
2011-09-21 10:55:08 // Michael Edmonds
// The Idealog Blog
| 2 comments
When I think about it, advertising could be viewed as the antithesis of science; in science every effort is made to remove bias, to be objective and to focus on the facts.
2011-09-20 09:36:51 // Ben Fahy
The new TSB campaign charts the journey of a man who has just fallen to Earth and does what anyone who has just fallen to Earth would do: question the principles of modern banking.
2011-09-14 16:28:15 // Ben Fahy
// The Idealog Blog
While at first glance the Fire Service and Hell Pizza might seem an unlikely pair, they've teamed up to put the ‘Don’t drink and fry’ message on more than a million pizza boxes.
2011-08-30 16:37:44 // StopPress Team
// The Idealog Blog
Universal McCann’s Maybelline Baby Lips campaign has taken out the second quarter of Yahoo! New Zealand’s Digital Strategy Award.
2011-08-29 10:22:20 // David MacGregor
// Idealog #34: workshop
Much as I like poring over photographs of the Beautiful People, the awful truth is that there is no science to it whatsoever.
2011-08-24 10:47:04 // Ben Fahy
Online spending always seems to be on the up every time the IAB releases its quarterly year-on-year ad revenue reports and figures released for Q2 are no exception.
2011-08-12 11:38:22 // Ben Fahy
Colenso BBDO may be currently dealing with the loss of one of its biggest clients, but there was a ray of light last night at the Aotea Centre when its creative team took home the $10,000 booty after its ‘Home Alone’ ad for Pedigree Dog Food was named the newspaper ad of the year.
2011-08-09 16:31:00 // Idealog
Telly executives are touting healthy growth figures in the year to date and they're counting on revenues to rise further with key events such as Rugby World Cup and the election still to come.
2011-08-09 12:21:04 // Ben Fahy
Life insurance is often seen as something of a morbid necessity and insurance companies often tap into the guilt factor to sell it.
2011-08-02 20:07:14 // Ben Fahy
| 1 comment
After the birth of the supercity and the lure of all those domestic and foreign visitors expected to hit the streets during the Rugby World Cup, Auckland's promotional efforts have been cranked up.
2011-07-20 11:47:14 // StopPress Team
That little man with the frizzy brown hair, squeaky voice and bright coloured lycra might have agitated some, but he’s been part of a marketing recipe for success that has earned Air New Zealand a prestigious global win.
2011-07-19 11:34:46 // StopPress Team
Common sense would have it that, with just about everything moving online, the role of online video advertising too will only get bigger.
2011-07-07 10:53:37
// The Idealog Blog
| 5 comments
The agency that brought us Goldstein is now pushing another American - this time an Aussie, pretending to be an American, telling us about an Aussie bank. Confused?
2011-06-22 11:25:31 // StopPress Team
The public has spoken and the public will be required to participate after Palmerston North-born Pulusea Seumanu’s idea was named the winner in ANZ’s ‘Welcome the World’ campaign.
2011-01-11 19:11:34 // David MacGregor
// The Idealog Blog
| 3 comments
Advertising is famously populated with characters. The cliche is that of the ruthless, dashing fellow, characterised by Don Draper in the TV show Mad Men. There are the Machiavellian, the tortured and insecure, the banal and phantasmagoric; the attention seekers and poseurs. And then there are folk like Roger Dickinson …
2010-12-06 16:14:58 // Design Daily Team
// The Idealog Blog
Written and directed by Paul Rojanathara and Davis Johnson, 'Influencers: How trends & creativity become contagious', looks at how influential creatives in New York—from the realms of advertising, design, fashion and entertainment—are shaping today's pop culture. Watch it here.
2010-10-15 10:42:43 // Mitchell Hall
// Idealog #29: features
Derek and Geoff Handley created The Hyperfactory, a high-tech Kiwi business that competes with the world’s best, and in July they sold it for megamillions. Mitchell Hall asks what they’ve learned about entrepreneurship and dreaming big—and why New Zealand needs more like them. Plus: An investor speaks.
2010-10-05 12:42:06 // Design Daily Team
// The Idealog Blog
Don’t worry, they’re not real, but this proposal from “transformational creative ideas agency” ACCESS—to utilise global city landmarks to create Audi billboards sing real cars—does make you wonder if such brand advertising could actually come into fruition in the future. The brief centres around a display of four life-size Audi cars that are suspended inside silver rings, which are then attached to iconic bridges around the world. Selected bridges in the brief include the Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge and a Venice canal bridge—sorry, no Audi for you Auckland Harbour Bridge.
2010-09-20 12:53:23 // David MacGregor
// Idealog #29: workshop
| 2 comments
If money is made between the content, what happens when the content is gone?
2010-09-14 10:01:37 // Vicki Holder
// The Idealog Blog
| 2 comments
A Tauranga graphic design and advertising team that delivers exceptional creative solutions has rebranded from top to bottom using a strong black and white theme based around traditional family values. Founder and client director Barbara Sunderland of Family Design Co chats about why the company has changed its look.
2010-08-30 10:47:20 // Design Daily Team
// The Idealog Blog
| 1 comment
How do you raise public awareness of some critically important international development issues? The United Nations answered this question by launching the UN Ads Against Poverty Competition, aimed at boosting awareness of its eight Millennium Development Goals. Some 2036 entries later, the judges announced a winner by way of graphic designer Stefán Einarsson for his “We are still waiting” campaign.
2010-07-29 00:04:12 // James Hurman
// Idealog #28: features
Adman James Hurman knows what it’s like to be branded a plagiarist—and why we're so quick to believe that a ‘fresh’ idea is actually a cheap rip-off. Why, then, do so many ideas emerge at the same time from different places?
2010-07-07 16:42:25
// The Idealog Blog
With just over six weeks to go until this year’s Semi-Permanent event, we’re giving you a taster of what you’re in for by profiling a different speaker each week. This week, it’s the duo of Karen Walker and Mikhail Gherman.
2010-07-02 10:46:12 // Design Daily Team
// The Idealog Blog
Bottles, and cans. That's what you'll find, unsurprisingly, at weshootbottles.com and weshootcans.com.
2010-06-29 12:50:24 // Design Daily Team
// The Idealog Blog
Running with Scissors Creative Strategist, and yMedia Challenge Judge, Friday O’Flaherty, shares his experience of working in the creative industries – tomorrow!
2010-06-28 11:00:40 // Deirdre Robert
// The Idealog Blog
If you’re looking for a bit of photographic inspiration, the Advertising & Illustrative Photographers Association has just the event for you this weekend - IMAGE NATION
2010-06-21 15:03:02 // Jonathan Ford
// The Idealog Blog
| 2 comments
With Kiwis enveloped in the warm, white glow that is the soccer world cup (or more precisely, the All Whites socking it to the world), we think this piece about South Africa's design future is quite apt. Jonathan Ford from Pearfisher takes us on a journey through South Africa's designscape. Originally published on the Dieline.
2010-01-19 08:57:00 // Sam Eichblatt
// Idealog #25: features
Designer Katie Taylor has done it her way from the beginning of her career, whether it’s design in the Middle East or acrobatics in Russia. She tells Sam Eichblatt about tenacity, life away from home and surviving London in a recession
2009-11-03 15:45:49
// Idealog #24: plus The future of advertising | Advertising and marketing may be changing thanks to the arrival of web 2.0, but the task of the advertising agency as idea generator, expert communicator and persuader has never been more important.
2009-11-03 15:45:39
// Idealog #24: plus
Meet 50 creative consultants who have turned their backs on a regular paycheck and a corner office to work through The Pond.
2009-10-30 11:02:42 // David MacGregor
// Idealog #24: now
| 1 comment
This must be Dick Frizzell’s year. His Four Square guy is everywhere, his wine won gold at the 2009 New Zealand International Wine Show, and his book, Dick Frizzell: The Painter, has been released to wide acclaim. Nobody blends the creative and the commercial quite like Frizzell, but where does he draw the line?
2009-10-02 11:23:14 // Matt Cooney
// Idealog #23: features
| 5 comments
We pay for the Herald, but not for its website; we’ll give money to Sky while we let the state-owned TVNZ struggle. As business thinkers proclaim the age of the free and Rupert Murdoch heads a fightback, Matt Cooney asks if we really know the value of a dollar. Plus keep on giving.
2009-09-24 11:33:34 // David MacGregor
// Idealog #23: workshop
| 1 comment
The campaigns that no-one wanted point the way to tomorrow’s social marketing.
2009-08-17 08:50:01 // Deirdre Robert
// Idealog TV
| 1 comment
Pentagram’s Harry Pearce discusses his passion for mixing his creative work with human rights project Witness. Then there’s the conversation he had with Te Radar involving Spike Milligan and gravestones.
2009-08-17 08:40:18 // Deirdre Robert
// Idealog TV
He’s a bit of a legend in the design industry and on a surfboard. We talk with David Carson, a man who makes a living from his hobby
2009-08-16 22:29:27 // Deirdre Robert
// Idealog TV
Paul Soong from The Church talks about the permanence of Semi-Permanent and why it’s important to nurture upcoming creative Kiwis
2009-08-16 20:22:26 // David MacGregor
// The Idealog Blog
Sanky, founder of AllOfUs an innovative interactive design firm in London, explains how a 10-year-old can get inside Einstein's head.
2009-08-15 08:49:26 // David MacGregor
// The Idealog Blog
| 1 comment
A slightly surreal experience with an advertising guy who acts like an artist … or should that be an artist who acts like an advertising guy?
2009-06-26 16:11:08 // Vincent Heeringa
// The Idealog Blog
| 3 comments
That's the cover of the year, there. A brief brag about our wins at the MPA Magazine Awards.
2009-05-19 09:30:45 // Laura Westphal
// Idealog #21: now
Web design company Fracture gets interactive at South by Southwest, much to the delight of Kiwi architects Jasmax
2009-05-14 15:32:43 // Matt Cooney
// The Idealog Blog
| 5 comments
It may not be as complex as Memento, but I still got a laugh out of this life-goes-backwards ad from Belgium.
2009-05-14 15:02:04 // Vincent Heeringa
// The Idealog Blog
Disruption is the word of the moment for business books: YouTube is disrupting TV; Skype is disrupting telecomms; free is disrupting, well, everything. If you’re the incumbent, disruption spells disaster. So it’s a surprise to find a global incumbent, advertising agency TBWA—recently named 24th in the Top 50 Most Creative Companies by Fast Company magazine—make disruption a core plan for business development. I asked TBWA\Whybin chief executive David Walden and executive creative director Andy Blood: just what’s wrong with the status quo?
2009-05-07 11:51:32 // Vincent Heeringa
// Idealog TV
If you’re the incumbent, disruption spells disaster. Right? Not so, say Andy Blood & David Walden of TBWA\Whybin. Here’s how they they welcome disruption
2009-03-27 11:29:58 // Jamie Cullinane
// Idealog #21: features
| 3 comments
Of all the differences between people, one factor has a greater bearing on income than any other: intelligence. And IQ scores show that each generation is getting smarter. Jamie Cullinane examines the rise of the smartocracy
2008-05-13 14:39:35 // James Hurman
// Idealog #15: workshop
Do more creative ad agencies produce more effective advertising? The numbers tell the story
2007-10-25 09:23:34 // Gena Tuffery
// Idealog #12: features
| 9 comments
Ideas are free—and ideas people can be bloody cheap too. Gena Tuffery looks behind the corporate façade and meets the creative interns getting by on company handouts and whatever’s left in the fridge. Plus: When to stick it out and when to just stick it.
