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This week in The Wrap, Sainsbury's trucks go hi-tech, headphones with a difference, online TV on your TV and an app for kid health.

$3.5 billion and as many as 15,000 full time jobs is a big economic contribution. And that's what our book, music, film and TV sectors are crowing about with the launch of WeCreate.

Clearly not satisfied with just taking our doctors, engineers, and miners, Australia is now looking to poach New Zealand's reality TV talent for Beauty and the Geek Australia. Mediaworks' channel FOUR says the next season of the gameshow will feature a Kiwi beauty and geek, but applicants must play into some heavy and insulting stereotypes in order to be eligible.