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Tourism

Wish we'd thought of that: Terrific tourism and entertainment endeavours

Wish we'd thought of that

Wish we'd thought of that: Terrific tourism and entertainment endeavours

Tourism is now New Zealand's largest industry. Are you doing something utterly awesome that you think deserves to be recognised at the 2017 New Zealand Innovation Awards? Then enter it in the Innovation in Tourism and Entertainment category, sponsored by none other than us here at Idealog.

Creating a video to represent an entire country is in many ways comparable to hosting a gigantic birthday party – well, in the sense that you need to include as many people as possible while ensuring those who missed out don’t harbour any ill will on account of being excluded. Assignment Group and Designworks dish on the story behind The New Zealand Story.