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Tauranga

Redesign

As it gets set to host the leather-clad man with the big voice and a penchant for very long songs, otherwise known as Meatloaf, the Bay of Plenty’s largest venue Baypark has unveiled a new branding effort that comes complete with a pun. The rebrand features a new and much more colourful logo carrying the new strapline: ‘Where there’s plenty going on.'

The Dairying and Clean Streams Accord may have been created with the aim of minimising the negative impact of dairying on New Zealand's waterways, but not surprisingly, the pollution just keeps coming. Last week four Bay of Plenty farmers were prosecuted in Tauranga’s Environment Court for various degrees of contamination to waterways. Last week four Bay of Plenty farmers were prosecuted in Tauranga’s Environment Court for various degrees of contamination to waterways.

logo/design

Local brand and marketing company Tuskany Agency last week unveiled its new vision and strategy for downtown Tauranga, including a new logo (which at first glance seems reminiscent of the Microsoft logo) and the positioning statement: “Locals. Love it!”. But when it comes to the actual logo and slogan itself —as seems to be the inevitable case in almost every brand redesign— not everyone actually loves it.