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Te Wiki o te Reo Māori: How brands are keeping the language alive

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Te Wiki o te Reo Māori: How brands are keeping the language alive

In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Te Wiki o te Reo Māori (Māori Language Week) with some lessons.

Bright ideas

Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.

Virtual Reality

For Idealog's recently launched Technology Issue, we wanted to bring the cover to life, so we shacked up with Resn, Bend and Spark and conducted an experiment. The end result was an immersive VR world that could be explored with a (newish) smartphone, a cardboard headset and a set of functioning eyes. The response has been amazing. We've had people say they had acid flashbacks while they tried it out at Friday drinks, we've had parents who haven't been able to get the headsets off their kids (for extra VR-related fun, Idealog recommends downloading a rollercoaster app), and we've had people saying 'oh my god, there's a whale', even though there aren't actually any whales. Just goes to show that the world, even if it's virtual, is what you make of it.