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Will Amazon reviews cause the death of brands?

Law of the jungle

Will Amazon reviews cause the death of brands?

Predicting the future is hard in any subject; arguably it’s hardest of all in the field of technology. Indeed, as the technology journalist Warren Ellis wisely points out, “it’s best not to get involved in the business of prediction. It’s a quick way to look like an idiot”.

Don’t we all want to be more productive? Let alone a fully fledged ‘Productivity Ninja’?! Allcott’s book promises to have you stealthily slicing through piles of paper and killing emails with a single glance – in no time at all.

There’s a persistent discourse in New Zealand culture – though it isn’t unique to our nation – that ascribes value to individuals who have dropped out of school or university to chase their own dream and become successful entrepreneurs rather than walking the same path as the masses. It’s an unfortu