Close

Retail

Allbirds forays into shoes for little ones with Smallbirds

Good wool hunting

Allbirds forays into shoes for little ones with Smallbirds

After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children's footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children's picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.

Retail realities

Retailers who care about their customers and have mastered the art of making money while doing so shouldn’t fear the increasing challenges of the industry, says retail strategist Juanita Neville-Te Rito of Retail X. She was the keynote speaker at Latitude Financial Services’ thought leadership series breakfast, ‘Transforming retail pioneers: From selling to seduction”.

Retail realities

Each year, the Retail Interiors Association celebrates excellence in retail design with its Red Awards. At the awards evening, those involved in retail interior design were asked to consider how they can provide better value for retailers who are under pressure in a hyper-competitive environment.