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How Kiwi businesses can carve a niche in Asia

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How Kiwi businesses can carve a niche in Asia

Nearly 4.5 billion people live in Asia – and the world’s most populous continent is only poised to become more important as the economies of its 48 separate nations continue to develop.

Or so they say. Of course there are a few niches in the New Zealand market that will be worth pursuing if you want a high growth, scalable business. But niche is a relative term. One with 1,000 high worth individuals in New Zealand might well contain 100,000 in North America. The numbers and percentages might well be amplified for luxury products. According to CNN Money there are 8.3 million high net worth individuals worldwide (at 2005). Their wealth totaled $30.8 trillion