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Opinion

Will Amazon reviews cause the death of brands?

Law of the jungle

Will Amazon reviews cause the death of brands?

Predicting the future is hard in any subject; arguably it’s hardest of all in the field of technology. Indeed, as the technology journalist Warren Ellis wisely points out, “it’s best not to get involved in the business of prediction. It’s a quick way to look like an idiot”.

Advertising

As an “experiment in additional ways to fund the web”, Google launched their Contributor project in November of last year. It’s a social experiment to see if users are willing to pay to remove ads, and by golly, we all really dislike internet ads, don’t we?

Branded Content

Advertorial

After nearly 25 years of managing the marketing and communications needs of big brands and corporates, Steven Giannoulis made the move from client to design agency. The change highlighted the crucial relationship between business and agency.

Opinion

A radical reshaping of New Zealand’s fortunes requires us not just to keep hold of the developmental end of our scaled up enterprises, but to own the lot, says DNA kaumatua Noel Brown.