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Follow the money: NZTE and Insight Creative's hunt for international investment

Idealog + Insight Creative

Follow the money: NZTE and Insight Creative's hunt for international investment

With New Zealand tourism experiencing rampant growth, constraints are rapidly appearing because of accommodation pressures in key destinations. New hotel investment is becoming critical and, given the scale of that investment, New Zealand Trade and Enterprise took the business case to major offshore funding sources with marketing support from Insight Creative.

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Picture this. A shopper of the future is rushing around the supermarket. They care about where their food comes from, particularly its green credentials. They see a bottle of olive oil with a green tick. What does it mean? Is it genuine? No longer do they have to take out their smartphone to test the brand’s credentials.