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Te Wiki o te Reo Māori: How brands are keeping the language alive

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Te Wiki o te Reo Māori: How brands are keeping the language alive

In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Te Wiki o te Reo Māori (Māori Language Week) with some lessons.