Close

Digestible

The right way to commercialise?

The right way to commercialise?

There’s more than one way to crack an egg. We talk to the four finalists in this year’s James & Wells Best Commercialisation of IP category of the New Zealand International Business Awards to find out how they each commercialise their IP – and what they keep right away from.

Marketing

Marketing to children - There are no firm stats on ‘pester power’ either, but every parent knows the weight of a three-year-old dragging from their sleeves down a busy supermarket aisle. And admit it, so do you marketers.

Reappreciation

A Canterbury marketer goes back to the farm to brew cordial from the weedy nuisance of elderflowers