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Design Month, brought to you by DNA

As part of Idealog's Design Month, we picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Mount Maunganui-based Woods Creative managing director Reuben Woods.

Design Month, brought to you by DNA

The world of a marketer changes rapidly, and design changes accordingly as a way of keeping up and reflecting new values. However, design elements comprise a major part of a brand’s distinctive assets - and design changes need to protect key distinctive components while moving a brand forward, says TRA's Colleen Ryan.

Design Month, brought to you by DNA

Now in its sixth year, the Resene Architecture & Design Film Festival brings New Zealand audiences a selection of films that showcase the very best in architecture and design from around the world. It's now one of the largest film festivals of its type internationally and it's taking place again between May and July in Auckland, Wellington, Dunedin and Christchurch. At Idealog, our major interest is where design intersects with business and culture, so we asked curator Clare Buchanan of Clearly & Co to suggest a few flicks on that tip that might be of interest to our audience.