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Dear David: how to take our tech to the world

Technology Month, brought to you by Springload

Dear David: how to take our tech to the world

Idealog's agony aunt, David Downs, answers your burning questions about the pros and cons of playing the New Zealand card in overseas markets and whether focusing on a very specific niche is the best approach if a New Zealand company hopes to go global. 

Technology Month, brought to you by Springload

As the rate of change accelerates, collaboration between large organisations and startups is increasingly common. These partnerships, if successful, will create experiences that make sense to customers. But pulling together what can be two mismatched cultures isn't always easy. So how do you collaborate successfully? And what's in it for start-ups?