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Agony Lance advises on: the best way to launch your web-based business (the answer is slowly); how to time a start-up brand campaign (not yet); uncomfortable conference etiquette; and the importance of having a degree 

The internet has made many aspects of everyday life easy, efficient and cheap; and it has certainly provided excitement for thousands of Silicon Valley geeks. However, according to British advertising expert Tom Goodwin, the tech revolution is also creating a potentially unsustainable economic model, where consumers are expecting to get most of their web-based products for free