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Design/Brand

Wellington-based craft beer brewery Garage Project has grown from humble beginnings since Pete Gillespie, brother Ian Gillespie, and Jos Ruffel started out in 2011 using a 500 litre "glorified home brew kit". They've moved on to a 2000 litre tank, and a large part of their success is not just the quality of beer, but also the unique branding approach in hiring different artists to design the labels for individual beers.

Brand/Logo

Every shop’s goal is to be memorable to their customers, and there’s arguably no better way to be unforgettable than a pun. A new contest in Britain is honouring the business with the best pun in their name. With contenders like ‘Frying Nemo’ fish and chips and ‘Samuel L Jackson’ driving school, competition is fierce. Here are a few examples of the clever British companies, with some Kiwi examples thrown in for good measure.