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Tim Wood

Three boxes, four circles: One (much simpler) way to think about your marketing

Marketing

Three boxes, four circles: One (much simpler) way to think about your marketing

When I kicked off my career in advertising, it’s fair to say things were somewhat simpler. Back then no-one had heard of digital’ - tablets were things you swallowed and always-on was how you left the kitchen lights. As much as I love the breadth of choice today, I certainly don’t envy the challenges CMOs face when navigating them.

Advertising

How effective is creativity in advertising? If you want to provoke a heated debate between marketing and advertising types asking this question is one way to get the feathers flying. For some, creativity is critical if you want to differentiate yourself and grab people’s attention. Others think it’s little more than ad agency wank designed to perpetuate an annual pilgrimage to the south of France. A votre santé!