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Sarah Dunn

Future of shopping

Conducting market research in a real-life supermarket is full of pitfalls. It’s expensive for the supplier commissioning the research, disruptive for the supermarket, and the environment is prone to uncontrollable variables which make any results less than reliable. What if there was a digital equivalent?

No bags for you

Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.

For retailers, by retailers

Mt Maunganui-based company George & Willy has been making waves in the homewares sector for some time. Now, it’s turning its attention to store accessories for retailers.

Business casual-ness

Hannah Burnard and her business partner Robyn Pelvin were working in corporate roles when they became frustrated with the mainstream clothing options on offer. They decided to build a new capsule-style ecommerce shopping system, offering five work-appropriate pieces bundled together.