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Rachel Brown

Taking risks and doing good – or not

Taking risks and doing good – or not

New Zealand should be leading the way in critical technologies around renewables, maximising resource use, and restoring food systems, says Sustainable Business Network CEO Rachel Brown, in the latest in Idealog's tenth anniversary "10 after 10" series*. Instead we are locked in a ‘do things the way we have always done them’ model, which stifles innovation. And that matters.

Strategy

The next industrial revolution: the shift from the usual process of 'takes, makes and wastes' to one that restores ecological, social and cultural systems