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Megan Clark

Larger than life: What Cannes taught me about brand activation

Brand

Larger than life: What Cannes taught me about brand activation

New Zealand experience marketing specialist Megan Clark was one of the judges of the Promo & Activation category at the Cannes Lions ad and creativity awards last month. It kept her up until four in the morning in a dark room in France judging more than 3200 entries. But it also gave her the inside scoop on some breathtaking work.