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Maya Breen

ARX and the gamification of exercise

Future of exercise

ARX and the gamification of exercise

If you’re as gym averse as I am, this new augmented reality game from B2B fitness tech start-up, ARX, might just inspire you to renew that well-intentioned New-Year’s resolution membership. Its co-founders, a game developer and a civil engineer-turned-personal trainer are gamifying exercise and fresh from showcasing their AR prototype internationally at Vivatech in Paris.