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Lisa Katayama

Design thinking mingles with business

Design

Design thinking mingles with business

Engineering and computer science grad students Akshay Kothari and Ankit Gupta describe design-speak as often being “fluffy and conceptual” and difficult for practically minded people to digest. But with a little help from the Institute of Design at Stanford, the duo successfully launched their news aggregator iPad app, ‘Pulse’. In doing so, they discovered that the blueprint of design speak can be applied to a business setting in five key ways.