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Kris Herbert

Case study: Leveraging social radio

Case study: Leveraging social radio

Radio is the original social medium, and with the explosion of digital social media it’s been just as successful at gathering communities of fans around it in the online world as it has offline. Real opportunity exists for brands looking to leverage these audiences and connect in meaningful ways

Christchurch

In this story, featured in Idealog #32, Kris Herbert meets the Cantabrians who are reinventing their city. Although the Idealog issue hit the shelves just as the 6.3 earthquake struck Christchurch, the story provides a valuable insight into the fantastic ideas being generated by various groups in Christchurch, ideas that are now more important than ever.

Christchurch’s chocolate-box facade has cracked. The city will never be the same— but what will it choose to become? Kris Herbert meets the Cantabrians who are reinventing their city

Disruption

Online maps are low-res, low-impact and usually low-rent. But a Christchurch company has mapped the city in high-res—including some local interiors.

The line between creativity and commerce is more blurred than any time since Coca-Cola discovered Santa Claus. Idealog profiles two endeavours in the fastest-blurring industry of all: music.