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Jo Mitchell

Quit digging in your heels on mobile

Mobile

Quit digging in your heels on mobile

Today, hardly anyone can claim they haven’t picked up their smartphones or tablets to check out a product or service they’re in the market for, and eventually purchased it, whether that be on the device, on their PC or in store. Yet businesses still dig in their heels when it comes to mobile platforms, citing a greater percentage of sales come from in-store.