Jessy Edwards


Mary Poppins reckoned a spoonful of sugar did the trick with unpalatable medicine. Now a bunch of students have applied the Mary P principle to physiotherapy. Make the exercises part of an inter-galactic video game and everyone’s going to want a crook knee.

In 2007, the first Startup Weekend was held in Boulder Colorado. Since then the concept – giving budding entrepreneurs 54 hours to pitch their ideas, form teams to develop the most popular concepts and then re-pitch in front of a panel of start-up experts – has travelled round the world. Idealog's Jessy Edwards and Anna Bradley-Smith were at the recent Wellington Startup Weekend, themed around education. Here is their video story