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James Hurman

Storytech: James Hurman's plan to help one million startups tell their stories

Selling the sizzle

Storytech: James Hurman's plan to help one million startups tell their stories

Previously Unavailable's James Hurman has worked with brands big and small to figure out what they should say about themselves. And, for startups, it's often one of the most difficult parts of running a business. So he tried to find a way to help startups in a way that's truly affordable and scalable and the result is a 'brand strategy in a box' called Storytech.

Adman James Hurman knows what it’s like to be branded a plagiarist—and why we're so quick to believe that a ‘fresh’ idea is actually a cheap rip-off. Why, then, do so many ideas emerge at the same time from different places?

Many of the speakers at TED touch on their lack of education or conventional intelligence. But there's one thing they all have in common.

Today we heard from Sergey Brin, Bill Gates, David Rockwell, Natalie Merchant, David Byrne and Chris Anderson (the Wired one, not the TED one), yet despite such an auspicious roster, the ‘wow’ moment today came from a humbler corner.

My ‘wow’ moment of today was the discovery of an American barista who knows how to make a flat white. The ‘wow’ moment for everybody else was ex Microsoft CTO Nathan Myhrvold.

It’s bloody difficult to choose a standout from the 18 speakers and performers we experienced at the first day of TED’s 2010 event, themed ‘What the world needs now’. But here’s the biggest collective ‘wow’ and the quote of the day.