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Jake Pearce

The banking industry is fiercely conservative, and many bankers proudly claim they don’t even need to innovate. But they’re wrong. Here’s how banks will need to adapt and what it means for the rest of us.

In 2006 Idealog introduced Generation C, the creative, connected generation that is remaking the way we buy, sell and communicate. Now Jake Pearce and Simon Young look at the impact Gen C is having on the music industry—and what it portends for the rest of us