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Idealog

Facebook on your face: Social media marketing and where modern-day tech is taking it next

Idealog + Mosh

Facebook on your face: Social media marketing and where modern-day tech is taking it next

Setting out to raise the social media literacy of New Zealand businesses is a bold task to embark on, but social media specialist agency Mosh thought it could teach companies a thing or two about the online realm. Managing director Jeremy Marks breaks down the state of the New Zealand business social media scene, as well as the direction technology is taking this form of marketing in in the future.

Smart homo sapiens

Recipients of the 2017 Edmund Hillary Fellowship have been announced. To mark the enormous achievement - a three-year fellowship programme offered for up to 100 high-calibre international entrepreneurs, investors and startup teams and 20 Kiwis to incubate and support innovative businesses that have the potential for a global impact - we're profiling some of the fellows. Up first are Emeline Paat-Dahlstrom and Eric Dahlstrom.

Most Creative People

Parrot Analytics operations manager Dil Khosa was one of the People's Choice winners for the digital category in Idealog and Accenture's Most Creative People. She aims to change the way television and entertainment is measured, has a wide variety of skills and that means she’s been involved in pretty much everything across the fast-growing company. A voice for the importance of data, she boldly says: “The sexy job in the next ten years will be statisticians.” Here, she discusses creativity, innovation and taking risks.

Most Creative People

Furniture designer David Trubridge was one of the People's Choice winners for the design category in Idealog and Accenture's Most Creative People. A well established creative force renowned for stunning lighting, David Trubridge has brought a distinctive sense of New Zealandness into his work – and sent New Zealand design all around the world, with his work frequently appearing on the international stage. Here, he discusses creativity, finding inspiration and integrity.

Most Creative People

Auckland-based ice cream chef Giapo Grazioli won the People's Choice award for the hospitality category in Idealog's Most Creative People, and for good reason. He has spent the last few years pushing the concept of what could be understood as an ice cream as far as possible, incorporating 3D printing into his creations (chocolate colossal squid, anyone?), taking away the ability for customers to see the flavours before they order, commissioning research on whether spores can be created in chocolate and collaborating with AUT to explore the relationship between music and ice cream. In a Q&A, Giapo discusses creativity, finding inspiration and resilience.

AR me hearties

For the 2017 Innovation Issue – as with every issue – we wanted to try something new. So we talked to our friends at digital solutions agency One Fat Sheep to see if we could harness their augmented reality (AR) expertise. And, with the support of Chorus, we’ve turned the cover into an interactive contents page that brings the main sections and stories to life and blends print with digital.