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Ian Proudfoot

What does collaboration look like?

What does collaboration look like?

New Zealand’s primary industries can learn from the success of the Olympic Games in developing collaborative behaviours to deliver a more successful future for our vital agribusiness economic sector.

A decade after being given the virtual ‘last rites’ as an industry, our primary producers are still delivering results. Among other things, says Ian Proudfoot, it’s time we realised our protein advantage and our acumen as a solution and knowledge driven sector.