New Zealand’s primary industries can learn from the success of the Olympic Games in developing collaborative behaviours to deliver a more successful future for our vital agribusiness economic sector.
The depth and diversity of Canterbury’s production means that a strong primary sector in the region is critical to the whole country delivering on its growth ambitions.
The time has come for clear direction on what New Zealand’s agribusiness and food strategy should be to take us through to 2030.
We have, for far too long, relied on luck, one-off innovation and past investment to create the products and deliver the productivity we enjoy today.
A decade after being given the virtual ‘last rites’ as an industry, our primary producers are still delivering results. Among other things, says Ian Proudfoot, it’s time we realised our protein advantage and our acumen as a solution and knowledge driven sector.