Close

Fraser Gardyne

Head v Heart: the importance of emotion in marketing design

Opinion

Head v Heart: the importance of emotion in marketing design

Emotive weapons are being brought even more to the front and centre of design than before, Fraser Gardyne tells us. The creative director at gardyneHOLT design and convenor of graphics judging for the Best Design Awards, takes stock of this year's awards and the emerging trends in design.

Opinion

Designer Fraser Gardyne, of gardyneHOLT design partners, poses the question: How many buildings constructed over the last fifty years in Auckland do you remember, let alone wish to protect into the future? Only a few spring to mind, and that, he says, is a real problem for this country. In his opinion piece, Gardyne argues that considering the longevity of our design decisions is integral to the successful brand of Auckland.