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Erin McKenzie

Knowledge is power: how Kiwibank is turning to primetime to improve New Zealanders’ relationship with money

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Knowledge is power: how Kiwibank is turning to primetime to improve New Zealanders’ relationship with money

Typically, banks put their ads between the TV shows you love. But Kiwibank decided the best approach was to take to primetime and fund a TV show of its own in an effort to educate New Zealanders on how they can improve their money management. We speak to general manager of marketing communications Regan Savage about the thinking behind one of the bank’s biggest, boldest and most innovative marketing initiatives to date. 

Investment

With NZME listing on the stock market at the end of June, it made its brand available to investors. In doing so, it has pitted itself against not only local but international media companies. So how does NZME stand up against other investment opportunities? Well to answer that question, we first need to look at what a media company is.

Health

While IT is extremely important to a functioning health system, it’s not particularly sexy. It’s the clever technology, the innovative gadgets and the ground-breaking procedures that tend to capture our imaginations when it comes to medicine. So here are some of Idealog’s favourite locally-developed ideas from the health sector.

Social Media

There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.