Elly Strang

Elly Strang

Freelance Journalist

Elly is the lead journalist at TheRegister.co.nz and NZ Retail magazine, Idealog's sibling publication. Resident dog enthusiast, she enjoys tea, good books, and writing about exciting ideas and cool entrepreneurs.

The art of the pop-up store

Mobile retail

The art of the pop-up store

Pop-up stores are very on trend at the moment, but what are the advantages of them for retailers? We talked to Springfree Trampoline New Zealand’s marketing executive Charlotte Garvan about ...