Elly Strang

Elly Strang

Freelance Journalist

Elly is the lead journalist at TheRegister.co.nz and NZ Retail magazine, Idealog's sibling publication. Resident dog enthusiast, she enjoys tea, good books, and writing about exciting ideas and cool entrepreneurs.

Winner winner!

Retail can learn a lot from other industries, particularly those as exciting and aspirational as yoga. Auckland's Studio Red Hot Yoga was a winner at the 2016 Red Awards for ...

Winner winner!

When it comes to retail, pop-up stores play by a slightly different set of rules to a regular bricks-and-mortar store. We spoke with the team behind Pressed Raw Juice Bar ...