The second installment of a recap of this year's Marketing Association’s ‘Smarter Data’ event.
This year's Marketing Association’s ‘Smarter Data’ event was an exploration of the various permutations of data and how these developments are shaping the digital world that we exist in.
In addition to the usual suspects of ‘market share’, ‘customer retention’ and ‘campaign ROI’, warm-and-fuzzies such as as ‘lives changed’, ‘worthwhile causes supported’ or ‘communities improved’ were cited at the Marketing Association's first ‘Not-For-Profit’ event last week.
Ever heard of sound branding?
What better way for a weathered creative soul to see in the summer than with an infusion of inspiration from some of the world’s most notorious purveyors of aesthetic goodies?
The polarising Japanese artist known as Rockin' Jelly Bean opens up to Idealog.