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David Thompson

Sustainability

Sustainability – it’s pretty hard to read a corporate report, listen to a business guru or attend a business forum without hearing the word. BMW claim “sustainability isn’t a buzzword for the BMW Group, but is deeply anchored in the corporate strategy” and even good ol’ NZ Post reckons “sustainability sits at the heart of our business”. In the universities academics are working long hours to define, understand and operationalise the concept, with enough papers published to wipe out half a forest. It seems that everybody is talking about it, thinking about it and either doing it or claiming to do it. But how does the public perceive it?