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Judit Maireder

Five principles for successful ‘sustainability branding’

Sustainability

Five principles for successful ‘sustainability branding’

This year, Auckland-based digital strategist Judit Maireder joined the SB’15 San Diego, the self-styled “largest gathering of courageous optimists” in the business world. There, she found out that there’s a lot more to making people care about your brand than mere good intentions.