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Jenny Keown

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The fallout from Brexit isn’t all bad – for overseas consumers, anyway. The weak pound has prompted a rush on ecommerce sites and world-renowned furniture designer David Trubridge has taken it a step further and bought an electric BMW i3 at a sharp price. He took the opportunity to chat with Jenny Keown about how Kiwi businesses should be investing in sustainability.

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Picture this. A shopper of the future is rushing around the supermarket. They care about where their food comes from, particularly its green credentials. They see a bottle of olive oil with a green tick. What does it mean? Is it genuine? No longer do they have to take out their smartphone to test the brand’s credentials.

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With rising incomes globally and an aging population, health food is no fad. Whether we’re talking whole grains, organic, gluten-free, paleo, nutraceuticals (for example, dietary supplements, scientific-based natural remedies, and nutrient-enriched foods with purported health benefits), or just general healthy eating with a focus on fresh fruit and vegetables, New Zealand exporters are making inroads.

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We can be fairly positive in New Zealand that what’s printed on the packet is the same as what’s inside the packet – and whatever that is won’t kill us or make us sick. But news headlines today often feature food scares (some deliberate, some unintentional) even in well-regulated nations.