Close

Antonia Mann

Finding the humanity in the machines

AI for an eye

Finding the humanity in the machines

Artificial intelligence, machine learning, wearables, VR and other emerging technologies hold exciting possibilities for the marketing and insights space. In pondering how to pragmatically pursue these possibilities, we should take a humancentric look at how these technologies (and those not even thought of yet) will be integrated into the everyday lives of the people who buy our products. Rather than utilising technology for technology’s sake, consider how we can tap into new behaviours born of technological adoption to make our business insights more meaningful and authentic.