The psychology of tap water
Behold, the magic of marketing and the wonders of tap water. More …
Social Media
#QantasLuxury a social media fail? Far from it
1Pitchforks and flaming torches were in short supply last year during Qantas' trial by social media fire. More …
Review
Review: The Copy Book
3This hefty tome will definitely put your back out when you try and pick it up, but you'll at least be entertained during those long hours recuperating on the couch. More …
Lobby group sets sights on taking down ‘retro-sexist’ Tui ads
7A new Auckland lobby group has launched a campaign to get Tui to withdraw its beer ads featuring an all-female brewery. More …
South Island ski fields band together to capture the tourist dollar
Eight of New Zealand's top ski fields have joined forces to create the largest commercial ski network in New Zealand in a bid to capture more of the international tourist dollar. More …
Giddy up: DB embraces the Clydesdale in brand revamp
DB Draught is going equine with a revamp of its logo, labels, packaging and overall look. More …
Display, digital rock the advertising world
The beans have been counted, the results are in, and it’s all good news for online. The IABNZ/PwC Insight report released yesterday had the total online ad spend up nearly a quarter on the previous year. More …
Air NZ spreads the Kiwi gospel to Aussie sceptics
Air New Zealand and its Aussie agency Host Sydney are showing a bunch of ‘Kiwi Sceptics’ what they're missing out on by tricking them into a trip to the other lucky country. More …
Kiwis take their love public as Westfield ups the romance factor
Nothing says I love you like a massive sign outside a mall – so to tap into the romantic spirit of the day, Westfield has once again let New Zealanders publicly declare their affection on 12 billboards around the country as ... More …
PRINZ kicks off award entries with Dryden tribute
The Public Relations Institute of New Zealand (PRINZ) has opened its annual awards competition by announcing that its student prize will be named after long-standing chief executive, Paul Dryden, who passed away in March. More …
No bulls for the bromitted after all
Pepsi's Bromitment campaign has hit another snag, resulting in the company withdrawing its Running with the Bulls prize after a public backlash. More …
Meridian goes on a renewable tiki tour
1For a utility company, Meridian Energy has released some consistently good ads over the past couple of years and created a point of difference by loudly banging its renewable energy drum. More …
Special Problems gets into bed with The Sweet Shop
Directing collective Special Problems has gotten on board with The Sweet Shop to execute commercial and branded content work worldwide. More …
Opinion
Marketing is dead. Long live UX
2Marketing has become about selling stuff – dull, me-too stuff – with cute ads. User experience is the new way. More …
It pays to be social, marketers say
Measuring the effectiveness of social media campaigns is something marketers have been grappling with for some time. According to a survey of more than 700 marketers worldwide, however, a quarter are looking at increases in revenue, while 38 percent count ... More …
