Idealog

Idealog magazine
 
 

September-October 2009

Stories are published online during the shelf life of each issue of Idealog

Interact

8

Editorial

The right time

10

Contributors

Alistair Guthrie, Trace Hodgson, Tara Jahn-Werner and Colleen Tunnicliff

13

Alright on the night

We know it: awards ceremonies can be a bit of a lottery

14

Wiggs' way

helps with your tricky business problems.

15

Perfect your pitch

Whatever your Big Idea is, pitch it to the Icehouse and you could win $15,000 worth of prizes, including three months in the Icehouse business incubator to develop your product and offer to investors.

16

Read all about it

Kiwi marketers have long been asking for a robust news service for the marketing, advertising, media and PR industries. So here it is.

16

Introducing Celsias

Celsias is the new social media site for Kiwis or Kiwi companies who want to share their sustainability initiatives, ideas and stories.

Now

21

Sparked

Manoj Patel seems to have a knack for timing—and the smarts to make the most of it

22

Simple space

Architect Eqo Leung says he’s still learning. The lesson is to keep it as simple as possible.

24

The payback

A couple of bottles of whiskey and generous friends in the right places is all it took for musician Mel Parsons to make her first music video.

26

Swamp thing

Matt Kenyon is taking on our culture. To do that, he’s become a human barcode scanner.

28

Creating waves

How do you improve the definitive land yacht? By putting it on the water, of course.

30

Ideas inside

Chicago’s Coudal Partners was a design and advertising agency like thousands of others. Clients came with their problems; Coudal replied with a solution. But when business dried up, Jim Coudal moved from serving others to creating and marketing the company’s own ideas. But what use is an ad agency without clients?

Celsias

3

Baby steps

4

Eco-news

10

All hands to the green pump

Change: Al Gore’s truth is becoming more convenient

11

Greening with envy

Message: Keeping up with the neighbours has a big upside

12

The right side of the books

Efficiency: In which the board learns a valuable lesson

12

An easy upgrade

Building: Why rebuild when you can repair?

14

Finding a new gear

Community: Recession makes everyone think again

18

Don’t fear the reaper

John Key is doing his best to scythe sustainability from the government dictionary—and maybe he’s right. The S-word has baggage. It's about disagreement, good and bad science, frugality and fear. suggests how to move beyond the arguments.

24

The odd couple

He took Bendon from a knickerwear manufacturer to a global lingerie brand; she holed up in a Wellington yoga studio before deciding it was time to join the ‘real world’. asks how Stefan Preston made the leap from Stella McCartney to Jyoti Morningstar, and how Morningstar moved from teaching yoga to launching an ambitious fashion eco-label.

30

Mind the bollocks

Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, discovers, haven’t a clue.

Features

40

Walk the walk

It’s 30 years since the release of the Sony Walkman. tracks the evolution of portable music—and the complaints of those who wish it would go away.

48

Orion’s hunt

Orion Health is taking an industrial design infusion to give Barack Obama a hand reforming US healthcare. peeks at Orion’s master plan

54

So you think you can dance?

… but can you turn it into a business? Meet four New Zealand women who have turned their love of dance—and the skills they learned—into their own creative ventures. By . Plus a rich and energetic tradition.

62

Free thinking

We pay for the Herald, but not for its website; we’ll give money to Sky while we let the state-owned TVNZ struggle. As business thinkers proclaim the age of the free and Rupert Murdoch heads a fightback, asks if we really know the value of a dollar. Plus keep on giving.

Workshop

70

Just don’t

Books: A birdspotter’s guide to the corporate saboteur.

70

Shake yourself up

Books: Narrowing the gap between knowing what to do and doing what you know.

70

Global curiosity

Online: Rhythm, noise and the disco.

71

Welcome to Wonderland

Books: Innovation always has a history. Two books remind us that the present isn’t the only age of wonder.

72

God bless the Queens

Design: A bit of healthy competition could transform our cities

73

Woman alone

Publishing: They’re your ideas. Who else could bring them to market?

75

Brassy muck

Advertising: The campaigns that no-one wanted point the way to tomorrow’s social marketing.

76

What’s in the box

Music: Music sales are tough. So how did The Great New Zealand Songbook go triple platinum?

77

City superior

Art: What really makes a city super?

79

Blow your horn

Metrics: Making music is back in fashion. We import most of our kit, but the islands still strum Kiwi.

80

Parting shot

Ghetto blast

Plus

33

Idealgear

Idealog’s list of design-led delights

Cover of Idealog #26

Idealog #26

March-April 2010

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January-February 2010

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November-December 2009

Idealog #23

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November-December 2008

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January-February 2006

Sponsor video

Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.

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