6

Editorial

Time and money

17

Drowning Graham's sorrows

Meet Graham, a digital cube-dweller just ready to snap

18

Our dream Cabinet

Fifteen New Zealanders to entrust with your tax dollars

20

Sent shopping

Here’s a new feature for your phone: free beer

21

Gatekeeper

A new invention saves farmers sleepless nights

22

Going native

Endemicworld.com aims to turn designs into sales

24

Darling, I saw you on my phone

Fashion shots from the street, on the web and on your phone

25

Fashion boot camp

Two Kiwi designers are showing our up-and-comers the ropes

27

Laser class

A new edge just may help win the America’s Cup

30

The end is nigh

Each year 70,000 New Zealanders leave our shores, says David Skilling—and in December he’ll join the exodus

35

Agenda for change

38

Eco-news

47

Better buildings, please

Understanding the environmental performance of a building should be as easy as understanding the performance of your vehicle via its Warrant of Fitness

47

When carbon went to market

As more and more companies recognise the necessity of implementing an environmental strategy that suits their business, they quickly grasp there are two opportunities

48

Making skinny consumption sexy

People need to be sold a new future that doesn’t repeat the follies of the present

50

Better to rethink than to recede

In 18 short months, green consumption has gone from being a fringe activity to a mainstream philosophy

50

Re:design

The next industrial revolution: the shift from the usual process of 'takes, makes and wastes' to one that restores ecological, social and cultural systems

52

Schools: a sustainable asset

Schools aren’t just places where we learn and make friends

52

Life after the ETS

New Zealand will have an emissions trading scheme. That much, at least, is supported by the major parties

54

Big Jim

He’s done with humans. He’s done with pine trees. Now Jim Watson, one of New Zealand’s leading biotech entrepreneurs, is trying to hook the big kahuna: an alternative to fossil fuels

62

Delicious design

Giles Baker and Vanessa Kettelwell never planned a sustainable makeover, but when a U.S. customer demanded eco-friendlier chocolate they found a whole new market

66

Carbon farming

Air miles? Bah. Branka Simunovich’s olives are carbon-positive, thank you, and she has the papers to prove it. Andy Kenworthy visits a very ambitious eco-venture

72

Clean billions

The shift to a low-emission, low-carbon world is introducing high-value business opportunities

90

Dig the new breed

It’s the traditional path to rock stardom: land a contract, make a top ten hit, get an intro to your label’s HQ in London or LA. Pity that’s often the end of the road for Kiwi musicians. But a new group of Kiwi musos is blazing its own trail, and they don’t need a major label to get there. Stephen Jewell follows the indie OE. Plus play, Lady, play

98

My imaginary friends

Four Canterbury University students take their masterplan to solve our traffic woes to Paris, competing against 60 other countries for Microsoft’s Imagine Cup—and cure a writer’s cynicism along the way. By Gena Tuffery

106

Big in Japan

Terrie Lloyd couldn’t speak a word of Japanese when he arrived in Tokyo, so he started a translation company. Now he’s at the head of a multimillion-dollar publishing and technology empire. Karryn Cartelle meets the Kiwis running Japan Inc

110

It's all about Seoul

South Koreans are reinventing Seoul, inspired by the world’s most liveable cities, and even the US Army is getting out of their way. Graham Reid asks why Koreans can unite to build the ‘lifestyle capital of the East’ when New Zealanders struggle to build a football stadium

120

The first 3,000 days

Labour swept to power in 1999 promising to transform New Zealand into a world-class, knowledge-led economy. Instead, they reverted to ‘Old Labour’ habits of taxing, regulating and centralising. Vincent Heeringa weighs up Labour’s promises against its achievements and wonders what’s next

130

Speed demon

Quick thoughts on a quick read

130

Books in brief

Books: Design bias and anecdotal heroes

131

Our Garbo

Art: There was no recession in New Zealand. Rita Angus is proof

132

No place like home

Marketing: Our cities compete for visitors’ attention. How about giving the locals some love?

133

Real leaders

Workplace: Want to be a good boss? Consider stroppy chef Gordon Ramsay your role model

134

The horror of it all

Screen: Looking back at a horrible run

135

Easy on, Dave

Music: A good song can reach a great pitch

136

They would say that

Advertising: The data tell the story, reckons Google. We’re not persuaded

140

Become design-led

How to: Apple, Icebreaker, Fisher & Paykel, Dyson, Formway … it’s design that lifts these companies above the ordinary. But how do you encourage your company to become design-led?

143

The same old us

Metrics: Local content on the box is up—and that’s worth repeating

144

That was then

Parting shot: Twenty-five years ago, royal glamour arrived in Godzone and Rob Muldoon strapped on his war medals

33

EcoInnovator

48 pages of carbon-friendly business

85

Idealgear

Idealog’s pick of design-led delights