Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
September-October 2008
Interact
Now
30
The end is nigh
Each year 70,000 New Zealanders leave our shores, says David Skilling—and in December he’ll join the exodus
EcoInnovator, Spring 2008
38
Eco-news
47
Better buildings, please
Understanding the environmental performance of a building should be as easy as understanding the performance of your vehicle via its Warrant of Fitness
47
When carbon went to market
As more and more companies recognise the necessity of implementing an environmental strategy that suits their business, they quickly grasp there are two opportunities
48
Making skinny consumption sexy
People need to be sold a new future that doesn’t repeat the follies of the present
50
Better to rethink than to recede
In 18 short months, green consumption has gone from being a fringe activity to a mainstream philosophy
50
Re:design
The next industrial revolution: the shift from the usual process of 'takes, makes and wastes' to one that restores ecological, social and cultural systems
52
Life after the ETS
New Zealand will have an emissions trading scheme. That much, at least, is supported by the major parties
54
Big Jim
He’s done with humans. He’s done with pine trees. Now Jim Watson, one of New Zealand’s leading biotech entrepreneurs, is trying to hook the big kahuna: an alternative to fossil fuels
62
Delicious design
Giles Baker and Vanessa Kettelwell never planned a sustainable makeover, but when a U.S. customer demanded eco-friendlier chocolate they found a whole new market
66
Carbon farming
Air miles? Bah. Branka Simunovich’s olives are carbon-positive, thank you, and she has the papers to prove it. visits a very ambitious eco-venture
72
Clean billions
The shift to a low-emission, low-carbon world is introducing high-value business opportunities
Features
90
Dig the new breed
It’s the traditional path to rock stardom: land a contract, make a top ten hit, get an intro to your label’s HQ in London or LA. Pity that’s often the end of the road for Kiwi musicians. But a new group of Kiwi musos is blazing its own trail, and they don’t need a major label to get there. follows the indie OE. Plus play, Lady, play
98
My imaginary friends
Four Canterbury University students take their masterplan to solve our traffic woes to Paris, competing against 60 other countries for Microsoft’s Imagine Cup—and cure a writer’s cynicism along the way. By
106
Big in Japan
Terrie Lloyd couldn’t speak a word of Japanese when he arrived in Tokyo, so he started a translation company. Now he’s at the head of a multimillion-dollar publishing and technology empire. meets the Kiwis running Japan Inc
110
It's all about Seoul
South Koreans are reinventing Seoul, inspired by the world’s most liveable cities, and even the US Army is getting out of their way. asks why Koreans can unite to build the ‘lifestyle capital of the East’ when New Zealanders struggle to build a football stadium
120
The first 3,000 days
Labour swept to power in 1999 promising to transform New Zealand into a world-class, knowledge-led economy. Instead, they reverted to ‘Old Labour’ habits of taxing, regulating and centralising. weighs up Labour’s promises against its achievements and wonders what’s next
Workshop
132
No place like home
Marketing: Our cities compete for visitors’ attention. How about giving the locals some love?
133
Real leaders
Workplace: Want to be a good boss? Consider stroppy chef Gordon Ramsay your role model
140
Become design-led
How to: Apple, Icebreaker, Fisher & Paykel, Dyson, Formway … it’s design that lifts these companies above the ordinary. But how do you encourage your company to become design-led?
144
That was then
Parting shot: Twenty-five years ago, royal glamour arrived in Godzone and Rob Muldoon strapped on his war medals
Plus
33
EcoInnovator
48 pages of carbon-friendly business
85
Idealgear
Idealog’s pick of design-led delights
Idealog #17
September-October 2008
Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
-
Invite Out Design
invitations and other stationery for Weddings, corporate and special occasions -
Alto - Megan Hosking
Sustainable innovation for Communication Design -
Neville Necomb Reprographics
Auckland's favourite digital printer. Servicing all aspects of the creative industry. Specialists in small and large format colour and architectural plan print. -
Dirt and Rust (dirtandrust.co.nz)
Dirt and Rust is a New Zealand-based music and design consultancy, a sole owner bursting with creativity and the ability to finish! - More in the Idealog Directory
Idealog is published by
Idealog is supported by
Most useful
About
Idealog
Subscribe
to Idealog
Advertise
in Idealog
Where to buy
Idealog
Contact
the Ideologues
Most read
Daydream believer
by Sally Blundell in Idealog magazine
The data tell the story
by Julie Starr in Idealog blog
On the road to nowhere
by Vincent Heeringa in Idealog magazine
Pimp my bike
by Lauren Bartlett in Idealog magazine
Unpainted
by Gena Tuffery in Idealog magazine
Most commented
New Zealand, meet the new you (31)
by Jake Pearce in Idealog magazine
Oh no, please don't, bro (26)
by Vincent Heeringa in Idealog blog
Suited up at the CEO Summit (19)
by Simon Young in Idealog blog
On the road to nowhere (17)
by Vincent Heeringa in Idealog magazine
A challenge for Fay Richwhite (16)
by Matt Cooney in Idealog blog
It's got to be good for online retailers selling to the US. They will be able to offer a better multi-media experience.
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! …
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing.
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr …
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout …
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …