Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
September-October 2007
Editorial
Now
20
Stone free
The favourite part of her job, says Christine Hafermalz-Wheeler, is when she sees her jewellery worn by other people. It’s the reward of her efforts to identify the traits of each stone she uses. “It’s not just a stone,” she says. “Each one needs to be cut personally.”
20
Retail sanctuary
Tauranga-based bed manufacturer Design Mobel wants to turn bed retailing on its sleepy head. In partnership with Saatchi & Saatchi, the company has created Okooko, an international concept store that focuses on the bedroom as a sanctuary of rest and replenishment
21
Break it down
Water is good for you—but water bottles are bad for dolphins, endangered birds and cute puppies. The bottles thrown away today in New Zealand will take around 1,000 years to decompose
21
Fast rubber
Apparently, not all our textile innovation went into the All Blacks’ World Cup jumper. Orca has designed the world’s first breathable wetsuit, which expels heat and moisture while keeping the ocean at bay. “We had a lot of triathletes coming to us asking, ‘Is there any way you can make cooler wetsuits’, so we tried to work out a way to make it happen,” say Simon Kenny of Orca
22
Print this
A Wellington-based startup is making product design and production as easy as pressing ‘print’. Ponoko—a variation on an early name for Wellington—lets people design physical objects in any 2D drawing program. They can then send the design through to Ponoko’s network of laser cutters and 3D printers
22
First do no harm
Holding the balance of life and death in your hands isn’t a game—except when it is. New Zealand-based GoVirtualMedical has finally replaced the medieval med-student practice of practicing on a prone body with a professional multimedia version of the battery-powered board game, Operation
24
Air Caire
Many a New Zealand skincare line leaves home these days, but most don’t come back on the next flight. Caire inflight skincare does, flying business class all the way
28
The Simpson
Richard Simpson wants to reinvent his dysfunctional city and he’s not timid in his plans: bulldoze the Harbour Bridge and free up some coastline, dig a canal from the airport for ferry traffic, reopen old tunnels and rivers, and even reorient Auckland away from the Queen St shambles—all while getting the city online and sustainable. Thinking big, then. But why does Auckland get all the attention? And is Simpson just playing social engineering?
Features
32
Disney's Kiwi misfits
Eagle vs Shark, Taika Waititi’s movie about a couple of Kiwi misfits, was never intended for an overseas audience—but it’s showing on screens across the US courtesy of The Walt Disney Company, complete with a killer soundtrack by fellow Wellingtonians The Phoenix Foundation. follows their road to the Magic Kingdom
38
In search of a happy ending
Some hard touring and an inspired collaboration with Taika Waititi are building The Phoenix Foundation’s profile Stateside. The question is, can they make it pay?
40
Ten for tomorrow
We know you’re clever but you won’t live for ever—and we have to look out for New Zealand’s creative future. So Idealog placed calls to the established stars of Kiwi creativity and asked them to nominate our future fame bearers. We track down ten of the best and Alistair Guthrie captures them while they’re still fresh-faced
54
Heads, shoulders, knees & toes
Hospitals aren’t just fun and games, and medical professionals are very particular about the equipment they use. discovers why more and more of their gear is designed and built in New Zealand
60
The Man From M.C.K.I.N.S.E.Y.
Many New Zealanders find they learn most about their country by living somewhere else for a while. Steven Carden is no exception: after three years in New York with McKinsey & Co, he returned to Godzone with some new ideas about our past, our future and our place on the planet. But unlike most New Zealanders, Carden has put his thoughts into a book: New Zealand Unleashed, subtitled ‘The country, its future and the people who will get it there’. meets the man behind the message
Workshop
86
Up down under
Books: New Zealand Unleashed: The country, its future and the people who will get it there
87
Pushed into paradise
Books: When Rod Oram was unexpectedly sacked as editor of the New Zealand Herald’s business section in 2000, it was on the rather delicious charge of insubordination. But the Herald’s loss has been the nation’s gain
89
A word from our sponsors
Advertising: Manufacturers are missing the message, even when they pay for it
92
What I've learned about ... surviving change
He’s worked in the mail room, written ads for some of the world’s biggest ad agencies and then, 27 years ago, started his own agency. His name is Tim Delaney and his company, Leagas Delaney, works with clients like Bacardi, Reebok and Goodyear
94
How to ... meet your customers
Your customers have more to offer than just their money (lovely though it is). These days some come along for the ride
Plus
71
Creative showcase
Sustainable advantage | How do you turn the threat of compliance about carbon emissions and global warming into a strategic advantage? Smart enterprise is now re-examining how living in the new ‘carbon neutral’ world reveals new opportunities—in marketing, in cost savings, in the workplace, or other innovations
Idealog #11
September-October 2007
Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
-
PublishMe
New Zealand assisted Self-Publishing and Marketing of books and info-products. -
La Fabrica Design Studio
Studio specialising in branding, corporate, editorial, retail and packaging design solutions -
Hamish Trounson Photographer
Hamish Trounson Photographer: Commercial and Editorial Photography from the studio to any location, nationally and internationally we have you covered. -
Learn to Meditate
Are You Under the Impression That Meditation is Either Mystical or Difficult to Do? It's not! - More in the Idealog Directory
Idealog is published by
Idealog is supported by
Most useful
About
Idealog
Subscribe
to Idealog
Advertise
in Idealog
Where to buy
Idealog
Contact
the Ideologues
Most read
Daydream believer
by Sally Blundell in Idealog magazine
The data tell the story
by Julie Starr in Idealog blog
Pimp my bike
by Lauren Bartlett in Idealog magazine
On the road to nowhere
by Vincent Heeringa in Idealog magazine
Unpainted
by Gena Tuffery in Idealog magazine
Most commented
New Zealand, meet the new you (31)
by Jake Pearce in Idealog magazine
Oh no, please don't, bro (26)
by Vincent Heeringa in Idealog blog
Suited up at the CEO Summit (19)
by Simon Young in Idealog blog
On the road to nowhere (17)
by Vincent Heeringa in Idealog magazine
A challenge for Fay Richwhite (16)
by Matt Cooney in Idealog blog
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! …
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing.
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr …
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout …
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …
The answer lies in a) increasing the returns to capital and b) decreasing the cost of capital. To do a) we need to reduce corporate and income taxes and replace them with land, resource, pollution and infrastructure char …