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From the Editor

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Scratch'n tunes

There’s a new sound this year in the dance clubs of New York and LA, and a New Zealand company can take some of the credit. North Shore-based Serato has become a DJ’s favourite

22

China calling

Jason Fox and Sarah Reo already built a successful company. Now they’re taking their young family to Beijing to launch a new one

24

The city doctor

Ludo Campbell-Reid has helped revitalise London, Paris, Barcelona and Cape Town. What can he do with the empty soul of Auckland?

32

Ideas from the edge

Kiwi advertising is basking in its most successful awards season ever, bringing home a golden haul from the Cannes Lions awards. Our agencies are showing what can be achieved with a limited budget, great ideas and lots of ambition and skill. How are they doing it? Catherine Smith talks to the winners and those who help make it happen

48

Head honcho

Evil, we’re not sure. Genius, possibly. Creative powerhouse, for certain. WhybinTBWA creative director Andy Blood has been busy. In April he launched his own magazine—called Blood, of course. In May Whybins took home the top award for innovative media at the Clio Awards in Miami and followed that with gold at the Cannes Lions in June. So what’s next?

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The good oil

Power cuts, record fuel prices, global warming, pollution. We’re addicted to energy but it’s making us miserable and poor. Sally Blundell meets creative Kiwis who are finding ways to produce clean, sustainable energy. They could create a new export industry and allow New Zealand to keep its profitable green image

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Margaret Mahy's marvellous mind

Margaret Mahy’s down-home stories are read the world over, adapted, translated, imitated and loved. Her agent is in London and her editors in New York. Mike Bradstock talks to Mahy about agents, ideas and building an international audience

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When design goes bad

Planes crash. Buildings leak. Bush gets elected. Look what happens when designers fail to do their job. By Simon Young

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Modest millions

Books: The Long Tail draws a happy conclusion from the decline of the blockbuster

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Genius is a good start

Education: It takes more than raw talent to become a true superstar

102

Unsigned banned

Music: Why sign on the dotted line when you can find a cheaper middleman online?

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The fine art of research

Art: Our correspondent finds too much quality of life for one evening

105

Building consensus

Architecture: Who rules what you builds?

105

Generation See

Marketing: Four ways to think about a marketing revolution

108

What I've learned about ... creating a premium brand

Ken Ishiwata’s business card doesn’t have a title. It simply says ‘Marantz … Ken Ishiwata’. It’s not too much of a stretch to imagine that Michael Schumacher’s business card—if he has one—is similarly brief and to the point: ‘Ferrari … Michael Schumacher’. Both individuals are so closely linked to the brands they represent that a job title seems redundant

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How to ... knock ’em dead! (Figuratively speaking)

It’s the stuff of nightmares: public speaking. The good news is that great speakers aren’t born—they’re made

114

Welcome to Auckland

Fifty years ago, Bernard Roundhill created a vision of Auckland in 2000. It’s a good guess: a bunch of new buildings, vast motorways, jet planes, traffic—and you can’t blame Roundhill for expecting new public transport options

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Presented with Better By Design

The sixth sense |  How to pick consumer demand—before the demand starts

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Creative showcase

The future of work | Well-designed workplaces increase productivity, reduce downtime and keep everyone happy and creative. Here’s how