Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
November-December 2009
Interact
8
Contributors
Florence Noble, Julie Starr and Paul Reynolds
16
Agenda
What to do, where and why
Now
19
Reluctant star
Chelsie Preston Crayford started her acting career with a chocolate bribe. Now she needs no convincing.
21
A less virtual world
Online maps are low-res, low-impact and usually low-rent. But a Christchurch company has mapped the city in high-res—including some local interiors.
22
Self-control
Monique Rhodes doesn’t like Christmas albums—so she’s making one, with a who’s-who of Kiwi musicians.
24
Freedom that folds
Before the Segway’s launch—back when it was called Project Ginger—a group of Kiwi inventors was figuring out how to make something better. Meet Project Garlic.
26
Full circle
This must be Dick Frizzell’s year. His Four Square guy is everywhere, his wine won gold at the 2009 New Zealand International Wine Show, and his book, Dick Frizzell: The Painter, has been released to wide acclaim. Nobody blends the creative and the commercial quite like Frizzell, but where does he draw the line?
Features
40
In deep water
When Jaquie Brown frets on television about the shape of her head, she has Gerard Johnstone to thank. The writer, director and editor of The Jaquie Brown Diaries spends much of his time plotting his star’s most uncomfortable adventures—and the rest getting them to air. —part of the new series cast—tracks his journey from stunt school drop-out to creating our funniest sitcom.
46
The wild bunch
Reality TV is old-school: Natural History New Zealand has been doing it for decades, bringing the weird, wild and wonderful into our living rooms. They’ve learned what viewers like, how to build happy relationships with US media monoliths and proved there’s more to New Zealand than birds. meets NHNZ’s wild things. Plus upping the wow factor and an outsider’s view.
54
Night vision
When Bruce Ferguson took his big-splash events business to the UK, he arrived alongside a less welcome visitor: the recession. A year later, the recession is still there—but so is Ferguson, and he’s finding a ready audience for his outrageous stunts and extravaganzas. By .
60
Data hound
In a Wellington corridor, Nat Torkington laid down a challenge—and sparked a small revolution. reveals how a loose collection of determined Kiwi innovators are using public data to change the ways that politicians, public servants, companies and people communicate. But is the country ready? Plus streetwise and now open.
Workshop
79
A better use for economics
Books: Tim Harford is rational, as one would expect of an economist, but rarely boring.
80
Lucky dog
Books: Malcolm Gladwell may not always convince, but who cares? His books are always a treat.
80
The great southern search
Books: If the Great Southern Continent didn’t exist, someone would have had to invent it. And so they did.
81
Life off the edge
Books: New Zealand didn’t immediately understand Marti Friedlander—so she found another way.
82
Dirty devices
Technology: IT manufacturers are competing to reduce their environmental footprint with some carbon-neutral smoke and mirrors.
84
Love you long time
Music: Apple turns consumers’ attention back to the album format. We still have an attention, right?
86
Spending on stuff we like
Market metrics: Kiwis still aren’t spending much—but at least we’re having more fun with our money.
87
Official ideas
Creative metrics: IP protection is a classic indicator of creativity. So how are we doing?
88
Easy rider
Parting shot: Embracing the silly look
Plus
31
Idealgear
Idealog’s list of design-led delights
67
Creative showcase: Telling the story
The future of advertising | Advertising and marketing may be changing thanks to the arrival of web 2.0, but the task of the advertising agency as idea generator, expert communicator and persuader has never been more important.
70
Showcase #1: find creative independence
Meet 50 creative consultants who have turned their backs on a regular paycheck and a corner office to work through The Pond.
72
Showcase #2: doing it for the whanau
How GSL Network got women talking, acting and saving their own lives
74
Showcase #3: roping the big one
Lassoo moves at whip-like speed to deliver cracking integrated campaigns
76
Showcase #4: change the only constant
For Q, every creative strategy is driven by the concept of change.
Idealog #24
November-December 2009
Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
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Chapter5 Interactive
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It's got to be good for online retailers selling to the US. They will be able to offer a better multi-media experience.
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! …
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing.
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr …
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout …
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …