8

Editorial

A safe pair of parties

10

Contributors

Andrew Smith, Cassie Doherty, Rosie Bosworth & Greg Wilson

12

Mailbag

15

Revisited

17

Slow journey

Sculptor Joe Sheenan describes his work as an exercise in sitting still

18

Who's a clever bastard, then?

A round-up of our artistic types

19

Myself, ourselves

Musicians are managing themselves and inspiring each other

20

Sweet nectar

Redemption for fruit wines

20

O for awesome

Trevf prints a history lesson on your chest

22

Cleaning up

The big world of small person’s products

23

Not available in floral

Helping parents gain back some street cred

24

Shooting stars

For the person who has everything: golf balls from space

26

Peri, possum

Peri Drysdale risked her life savings on high-tech—and beat the machine

36

Sweet Cybèle

With daring slashes and loud inserts‚ Cybèle Wiren’s clothes aren’t exactly polite. But their creator most certainly is. And as our latest export winner‚ that could be a very good thing. By Gena Tuffery

44

Lab rats

Despite the perception of science as a dull and dusty undertaking, Priv Bradoo and other young Kiwis are collaborating, commercialising and capturing our imagination. Lauren Bartlett meets the new rock stars of New Zealand science. Plus those that lead the way

54

The sound man

The music biz is struggling, but Mikee Tucker is always ready to take a punt. His Loop label sells indie Kiwi music adorned with the labels of megabrands. He‘s packaged music with t-shirts, AA Memberships and broadband, bought rights to Aerosmith and Nirvana and opened an office in LA. Peter Griffin charts Loop’s hits and misses

60

Brew town

A chance meeting in the depths of the Pureora forest between a Dutch traveller and a Fijian brewer could make a decent a-man-walked-into-a-bar joke. Instead, the meeting led to a business exporting a uniquely New Zealand beer. Lauren Bartlett reports

82

Not as good as the movie

Books: Evaluating 30 years of Kiwi film

83

Scientific discovery

Books: A big book of Kiwi science

83

Books in brief

Disruptive education and the new green

85

See Jane run

Marketing: Must we fuel the psychosis of the natural-born killers of calm?

86

Looking over the horizon

Design: Today’s ‘eco-friendly’ designs just delay the inevitable. It’s time to plan ahead

87

First steps

Strategy: We’re transfixed by the problem of climate change. Where to start?

88

Listing, heavily

Music: A plea: stop trying to impose order on music

90

Selling trust

Advertising: Everyone is spinning you a line—but truth can be found in unlikely places

92

Tune up your ideas

How to: Even companies with great ideas usually don’t know how to analyse them

94

Make websites work

When NASA asks you to help organise its information, you must be doing something right: New Zealand consultants Optimal Usability has been propelled into the galactic market with its simple online tool

95

Browser emptor

Metrics: The ad is an established art, but now it has a new venue

96

Venture forth

Parting shot: The hallmarks of survivors

29

IdealGear

Idealog’s pick of design-led delights

69

Creative showcase

The future of advertising | Advertising and marketing may be changing—with multiple channels, multiple providers—but the future of the storytellers and idea merchants remains secure