8

From the Editor

17

Emerging talent: Lawrence Blankenbyl

Hotshot TV ad creative Lawrence Blankenbyl didn’t even watch the box until he was 12. Now the Brits have flown the Sweet Shop creative director to their Design Awards

18

Budget spaghetti

Andrew McKenzie’s animation is targeted at phones

18

They came to switch off his head

Tom Reilly is avoiding the fight for funding with his claymation feature

19

Six views

A new development gives the same brief to six architects— but they don’t get to compare notes

20

Fireworks and FX

The world’s animation and special effects wizards will descend on Wellington over Guy Fawkes

21

No dragons here

Why Alan Hucks didn’t need The Dragons’ Den.

22

Packing a punch

An unusual collaboration between an art gallery, an architect, an artist and a fire truck manufacturer

24

Musical tripping

Kiwi musos take inspirational trips to India and Brazil. It’s a rewarding exercise for everyone involved

26

Mr Anderson

Chris Anderson’s story about niche markets, ‘The Long Tail’, is Wired’s most popular article ever. He followed that up with a blog and now a book. His argument isn’t just about bits and bytes—it’s rugby, lamb and dairy too, he says—but is Anderson just seeing the world through ‘long tail’ glasses?

36

New boys on the box

Julie Christie (bless her) gets all the airtime but a new wave of Kiwi TV entrepreneurs is hitting screens in New Zealand and on the international airwaves. Imagine what they could do with a decent share of the export receipts, writes Deborah Hill Cone

54

X-ray movies

Bruce Ferguson and Mike Hodgson’s ideas are writ large on the video screen. Their massive video productions have wowed audiences from Auckland to New York and Hong Kong. By Simon Young

58

Star turn

Starnow.com could be the perfect business for New Zealand: global, fast growing, low cost, high value and very cool. So why have we never heard of these guys? And why aren’t there hundreds more like them? Matt Cooney goes in search of the new New Thing

68

The econoclast

When a business venture turned into a quick and painful disaster, Roger Beattie learned from the experience and now he’s launched a string of innovative eco-ventures. Amanda Cropp meets a very commercial conservationist

78

The ideas factory

In 1967 Taranaki’s Govett-Brewster gallery blew the socks off New Zealand’s art scene—and sent ratepayers into a moral rage. Since then the gallery has become a model for nurturing talent, exporting ideas and generating cultural tourism. Hamish Coney looks for lessons on becoming world famous in New Plymouth

101

Culture vultures

Books: The lengthy title is important here: this is not so much a book about Google as one that uses the Google story as an anchor for a brilliant illumination of the way that culture and commerce have changed in the 21st century

102

A handshake across the great divide

Books: Lock up ten celebrated Kiwi scientists with ten eminent writers and what do you get? Are Angels OK?, a book about our universe. Poet David Eggleton and biotech entrepreneur Daniel Batten examine the result

104

Sweeping innovation under the carpet

Advertising: New ideas, however radical, are always better than doing nothing

105

The Digger or the DRM

Music: If Steve Jobs isn’t the musicians’ saviour, could it actually be Rupert Murdoch?

106

A call to arms

Architecture: Healthy buildings are good business for a better future. Where do we start?

108

The top of their game

Art: The Walters Prize is a big deal. Graham Henry would understand why

110

How to ... punch above your weight

Kate Smith wants to kill big, dumb brands. Wanna help?

113

What I've learned about ... telling a story quickly

Films, Hitchcock once said, are not a slice of life, but a slice of a slice. Short films, says screenwriter and producer Shuchi Kothari, are a tiny sliver of that slice

114

Turning off

Metrics: There’s more Kiwi music on the radio—but that’s only half the story

29

Presented with Better By Design

Make it real |  How Air New Zealand and Living Nature use design principles to relaunch their brands from prototype to production

31

Idealgear

Summer edition |  Idealog’s review of 31 design-led delights for lounge lizards, car buffs and lovers of all things premium

87

Creative showcase

Beyond the TVC | The death of the ad agency is exaggerated. Smart agencies have remodelled themselves to go well beyond the affair with the television commercial