Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
May-June 2009
Interact
8
Contributors
Laura Westphal, Phillip Simpson, Chris Tobias and G Venn
12
Revisited
16
Agenda
Now
18
The pundit
Ten-year-old blogger Tanielu Tele’a and his fellow Pt England Primary colleagues achieve celebrity outside the classroom
20
A shot in the dark (or light)
James Madelin left investment banking to become a photographer—and found that he’s an inventor, too.
21
Surfing in Texas
Web design company Fracture gets interactive at South by Southwest, much to the delight of Kiwi architects Jasmax
23
We have the technology
Meet the Kiwi helping Barack Obama with his alternative fuels plans—and take a peek at hydrogen heaven
26
The Unlocker
Author Cory Doctorow is a merciless critic of the mega-corporations that seek to control creative content—and he’s happy to give his own work away for free
Features
38
Forecast: Cloudy
Who would have thought that infrastructure was the most interesting part of the Internet? Welcome to cloud computing, where big pipes and big iron create a second—no, third—generation of Internet entrepreneurs. asks: could New Zealand become the Land of the Long Net Cloud? Plus cloud concepts and Me 2.0
46
Why the wheels fell off
Mountain Buggy looked like a model company for New Zealand’s design-led future, yet in January it reported debts of $22 million and the receiver was called in. What happened to one of our brightest export prospects? discovers why the wheels fell off. Plus a tale of two buggies.
52
One-man brand
Kiwi golfer Michael Campbell has nurtured hopes of morphing into a global sports brand ever since he beat Tiger to win the 2005 US Open. It hasn’t happened yet. spoke to Cambo about what could be the toughest challenge of his career. Plus Amazing Race host Phil Keoghan talks about his Enzed brand endeavours.
60
The Cuban connection
Some people will go a long way for a decent coffee. The quest has taken Geoff Marsland and Tim Rose around the world, mingling with Cuban spies, tagged as terrorists and welcomed by Havana’s Communist elite. meets the proprietors of Wellington’s Havana Coffee Works
66
The rise of the smartocracy
Of all the differences between people, one factor has a greater bearing on income than any other: intelligence. And IQ scores show that each generation is getting smarter. examines the rise of the smartocracy
Workshop
83
B nice
Books: If you too wondered about Neil Finn’s pie preferences, wonder no more—B>side has the scoop
91
That’s entertainment
Advertising: What comes after the clients and the chocolate biscuits? Hollywood provides a clue.
92
Keep clients in tough times
How to: Keep clients in tough times. Nine ways to keep your company innovative—and essential
Plus
29
Idealgear
Idealog’s list of design-led delights
72
Creative Showcase: the future of PR
The future of P.R. | Everyone, even a computer, can produce a press release. So what’s the role now for a PR professional in cutting through the noise of fragmented media and marketing hype?
Idealog #21
May-June 2009
Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
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Swap Property, Cars, Boats and much more online for free
Swapster is the place where Kiwis swap items in over 25 categories for FREE. -
Ignition Design Co
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SHOEphone Solutions Ltd
Specialist in remote data logging and control systems controlled by SMS and PC -
NV Interactive
NV is in the business of brand amplification. Our aim is to help our clients to negotiate the proliferation of electronic media and offer fresh means of communication. - More in the Idealog Directory
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It's got to be good for online retailers selling to the US. They will be able to offer a better multi-media experience.
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! …
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing.
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr …
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout …
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …